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Linen
Care guides|May 2026
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
Interviews|August 2025
In the first year of the pandemic, when many of us started to build a new relationship with nature, Stockholm-based doula and model Erika Wall joined a group of cold-water swimmers at the local sauna. ‘My mind becomes crystal clear, and my body calm. I feel connected to what’s happening right at that moment,’ she says.
Praised for its numerous health benefits, cold-water swimming has a long-established tradition in the Nordic countries. Typically enjoyed in nature or at open-air bathhouses specially built for this purpose, this invigorating outdoor pastime not only extends the swimming season but is also regarded as a social activity.
The open-air bathhouses are usually situated along coastlines and lakes with direct access to water, allowing visitors to enjoy the beautiful nature surrounding them. The wellness ritual of cold-water dips is interlaced with hot sauna sessions that complement the therapeutic experience. Most open-air bathhouses have dedicated areas for men and women, but some places also acknowledge transgender and non-binary people, making all amenities available to everyone.
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‘When the pandemic hit, the sauna closed down. Many friends in my sauna community, who never did cold-water swimming alone, started meeting up to swim together in different parts of town. This was when I joined in.’
The cold-water ritual comes with scientifically proven health benefits that include mood-boosting and energising effects, improved memory, decreased tension, and stress relief. These health benefits, together with the soothing experience of connecting to nature, have contributed to its growing popularity.
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‘I relax completely, every muscle. I breathe slowly, quietly, and surrender to the feeling. About three minutes in, my mind becomes crystal clear, and my body calm. I watch people walk by in their coats and hats, not noticing me. I feel connected to what’s happening right at that moment.’
‘Now that my beach season is all year round, I don’t want to stop. I get a natural endorphin kick that lasts all day. Why would I want to be without it?’
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Care guides|May 2026
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
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Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
Care guides|August 2025
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
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Design|May 2026
For Spring/Summer 2026, we have joined with artist Laila Gohar on her debut ready-to-wear collection. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional.
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Care guides|May 2026
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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Food|May 2026
This spritz is a savoury, non-alcoholic aperitif featuring lemonade, rosemary and orange. Bursting with flavour, it's an ideal refreshment for casual summer get-togethers.
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Interviews|May 2026
‘Design means curiosity to me. It is a tool for discovery, excitement, and a chance to completely dive into a topic I’m drawn to but know nothing about,’ says Ella Soccorsi, our Head of Design and Creative. ‘It could be science or nature or something as literal as material.’