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Denim
Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
ARKET and LAILA GOHAR – LAUNCHING SOON
Notes|August 2025
Our friend Olga Prader’s illustrations bring a personal, playful touch to the seasonal ARKET CAFÉ collections. Her characters – inspired by fruit, vegetables, and natural rhythms – tell quiet stories of longing, mischief, and everyday joy.
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Currently based in Paris, Olga Prader is a Swiss-born illustrator and graphic designer, schooled at ECAL in Lausanne and the Gerrit Rietveld Academie in Amsterdam. She’s a long-time friend of ours, and to our great joy, she’s also the artist behind the drawings featured in our ARKET CAFÉ collection – depicting the cycle of the seasons through lifelike, humorous characters from the field, forest, and garden.
When we spoke ahead of the launch, she told us about her relationship with drawing – a practice that naturally reflects many of her personal thoughts and emotions.
'Illustration was always a side project for me. When I was in school, I did some drawings on the side and printed my own fanzines and stuff. And then when I started working, I made drawings for friends to tell stories and make them laugh. It was never something I thought I could do professionally.
Drawing is very different from my other work, in that it’s very personal. Whatever I make, it’s about telling stories related to myself or about how I feel. Whether I’m making a joke or I’m sad or a bit melancholic, I put that in the drawing as well.
I mean, you draw with your body and your hand and the way you move, so the drawings are like an extension of yourself. I have a round, strong body and really wide hands, and I love drawing hands and feet. I think you can feel my body shape and movements in the way I draw.
I really try to tell stories. They’re silent but very present. So even if I draw fruit and vegetables, there will be tiny details or movements that make you feel that there are some interactions between the characters. They’re maybe talking to each other or just waiting for something to happen.
When I depict them, they’re excited, or in love, shy, or envious. They look a bit voluptuous and sensual, a little naughty. I think it’s just a little reminder that pure virtue doesn’t exist. I’m very interested in that. That’s why they look like characters, somehow. Does that make sense?'
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Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
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Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
Care guides|August 2025
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
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Care guides|August 2025
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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Food|April 2026
Semla is a classic Nordic pastry widely enjoyed as a seasonal sweet treat. Traditionally, it's served as a wheat bun with almond paste and whipped cream, but in our version, we use a mini version of a Danish tebirkes bun.
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Food|April 2026
Our signature iced tea is a savory, non-alcoholic aperitif, tailored for summer get-togethers. Bursting with natural flavour, it's a refreshing accompaniment to any outdoor gathering.
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Design|April 2026
For Spring/Summer 2026, we have joined with artist Laila Gohar on her debut ready-to-wear collection. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional.
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Interviews|March 2026
In the basement of his apartment in central Stockholm, our menswear designer Oskar Eriksson keeps boxes filled with historical denim pieces he’s collected over decades: from torn-down jackets and heavily mended dungarees to scraps and remnants – some even rusted –, hand-embroidered work shirts, and decades-old jeans he still wears from time to time.