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Holiday 2023 A family album

With a collection that melds natural comfort with a hint of formal wear, our holiday campaign this year draws inspiration from the personal archives of relationships and emotions that is the family photo album: a unique blend of snapshots, selfies and thoughtfully composed portraits where the ordinary and the extraordinary meet, and where the history of our families is shaped, reformed, and relived.

 

For these images, we spent a day celebrating the festivities with the Stockholm-based He family in their self-designed weekend home south of the Swedish capital – partners Xiao and Mats, their children Juni and Mies, cousins Ava and Elin, grandparents Li and Shousheng, and Coco, the bunny.

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About ARKET

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People

SEEING THE WORLD ANEW

‘I have always felt like a mother without children. Now I'm a mother with a child, which kind of makes me feel more at home.' ARKET meets with Lina, Hanna and their 1.5-year-old son Sid.

 

 

RECIPE

BAKED SWEET POTATOES WITH APPLE SALSA

Prepare for holiday gatherings and cosy days at home with a new recipe from Martin Berg, head chef at the ARKET Café. Saffron and almond cookies – easy to make, impossible not to love.

 

care

TAKE CARE OF YOUR PRODUCTS

Longevity is at the core of our brand. If our clothes are used beyond their first wearer, we have done something right. Designing for circularity starts at the drawing table – and extends to guiding customers on how to take care of our products.