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men The new classics

As we look ahead at the change of seasons, we have a look at the wardrobe foundations that we trust. These are the pillars of trans-seasonal style, redefined with a flair of newness yet classic and perennial to serve us for years. Browse our edit to find out why they hold such a dear place in the ARKET rotation and why we commit to use them on repeat.

01 The woollen overcoat

A great overcoat can make one feel put-together instantly. This version, made from double-faced wool in a classic straight shape that is flattering and elegant, will keep its luster and beauty over time.

02 The shirt

In winter, shirts serve as crisp detailing against softer textures – a collar at the neckline, a cuff around the wrist – layered under other pieces. In summer, they get full attention. Choose the right one according to your needs and seasonality.

03 The everyday knit

A jumper that feels comfortable, warm and flattering is perhaps the most important winter essential to keep at hand all year round. This striped version gives off a casual appeal with its relaxed, straight fit and fuzzy texture.

04 The overshirt

An ARKET signature staple, the overshirt has an inherent modernity perhaps rooted in its utilitarian references. Its slightly roomier cut and the usually heavier fabrics make them versatile layers to play with throughout the seasons.

People The value of a moment for yourself

There is plenty of room to explore and even question the relationship between dressing well and other mindful practices. Living at this juxtaposition is Carlos Blanco, the protagonist of our latest campaign on menswear classics. Any connection between yoga and smart clothing that goes beyond coincidence might seem far-fetched. However, once our conversation sets off, it all makes sense.

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Spring overshirts

Modern overshirts are inspired by functional workwear and utility garments, including the French blue work jacket, military jackets and artisan smocks. Minimally detailed and cut with extra room, they’re the perfect layer for the transitional season.



The beauty of slow flowers

By appreciating the full cycle of a plant’s life and exploring our local environment, we can deepen our connection with nature and find beauty in everything that grows and changes, says Maria Berg, floral designer and head stylist at Rosendal’s Garden in Stockholm.


Premium recycled cotton

By carefully preserving cotton fibres from textile waste and spinning them with certified organic cotton, Los Angeles-based Circular Systems creates the world’s most premium recycled cotton yarn.  

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.