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Caring for a wax jacket
Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
Design|August 2025
The hidden features of our typeface ARKET Sans
Meant to reflect our preference for simplicity, functionality, and longevity, the ARKET logo isn’t a logo but merely the name of the brand set in uppercase in our own bespoke type family, ARKET Sans, which was developed in 2015 by the Icelandic and Danish design duo Or Type.
At first glance, it is an archetypal European sans serif, characterised by clean lines and minimalistic design. However, it also exhibits more ‘humanist’ qualities, such as subtle variations in stroke width and soft, rounded letterforms that contribute to a sense of rhythm and warmth, reflecting the playfulness that is also essential to what we do.
Some of its unique features include an off-balanced letter R, a swinging K, and a pinched number 5. Used with a sort of non-branding approach across all mediums and applications, from signage to packaging and digital platforms, it aims to highlight product and content over and above the ARKET name.
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Care guides
Suede
Care guides|August 2025
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
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Linen
Care guides|August 2025
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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Down
Care guides|August 2025
Down is ideal for lightweight insulating outerwear because it creates a warm thermal barrier next to the body. Treat your down products with special care to maintain their level of performance.
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More editorial
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Pattern with purpose
Design|December 2025
This winter, we present a new collaboration with Stockholm-based artist Evelina Kroon, created in support of UNHCR, the UN Refugee Agency. A limited-edition plaid blanket in blue, white and red that continues our shared conversation on colour, textiles and everyday objects – now with a wider purpose.
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Polkapojkarna
Suppliers|November 2025
Rooted in Sweden’s sweet-making tradition, Polkapojkarna is a small confectionery based in the town of Gränna – the birthplace of the red-and-white peppermint stick known in Sweden as polkagris.
Caring for a wax jacket
Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
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On living in a small world
Notes|October 2025
For our new design collaboration with British outdoor specialists Barbour, we spent a few days on the island of Gotland earlier this year, capturing the distinctive landscape of sea, stone, and open skies, and the lives of people who live and work there.