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Denim
Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
Design|August 2025
The hidden features of our typeface ARKET Sans
Meant to reflect our preference for simplicity, functionality, and longevity, the ARKET logo isn’t a logo but merely the name of the brand set in uppercase in our own bespoke type family, ARKET Sans, which was developed in 2015 by the Icelandic and Danish design duo Or Type.
At first glance, it is an archetypal European sans serif, characterised by clean lines and minimalistic design. However, it also exhibits more ‘humanist’ qualities, such as subtle variations in stroke width and soft, rounded letterforms that contribute to a sense of rhythm and warmth, reflecting the playfulness that is also essential to what we do.
Some of its unique features include an off-balanced letter R, a swinging K, and a pinched number 5. Used with a sort of non-branding approach across all mediums and applications, from signage to packaging and digital platforms, it aims to highlight product and content over and above the ARKET name.
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Care guides
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Caring for a wax jacket
Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
Suede
Care guides|August 2025
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
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Linen
Care guides|August 2025
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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More editorial
Denim
Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
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Introducing Kinfolk Notes
Collaborations|February 2026
As part of an exclusive global launch with ARKET, we present an expanded selection of Kinfolk Notes, including eau de parfum fragrances alongside a new range of bath and body products – wash, lotion and hand cream – available across European markets and in selected stores worldwide.
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Pattern with purpose
Design|December 2025
This winter, we present a new collaboration with Stockholm-based artist Evelina Kroon, created in support of UNHCR, the UN Refugee Agency. A limited-edition plaid blanket in blue, white and red that continues our shared conversation on colour, textiles and everyday objects – now with a wider purpose.
Caring for a wax jacket
Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.