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Denim
Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
ARKET and LAILA GOHAR – LAUNCHING SOON
Care guides|August 2025
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
Regularly check linen garments for stains and treat them promptly to prevent them from setting.
Avoid using harsh chemicals or spot removers on linen, as they can damage the fabric.
Dry clean linen items only when necessary, as frequent dry cleaning can shorten their lifespan.
Spot-clean minor stains. Use a mild detergent or a solution of water and white vinegar. Avoid rubbing the fabric harshly.
Hand wash or machine wash following the temperature recommendations on the product’s care label or instructions. It will help prevent shrinkage and maintain the fabric’s integrity.
Pay special attention to darker colours, that should be washed at low temperatures to reduce the risk of fading.
Do not use bleach or other harsh chemicals that can weaken the fibres and cause discoloration.
Use a mild detergent to avoid damaging the fibers.
Wash light and dark linens separately to prevent colour bleeding.
Always check the care instructions that accompany a product, as they might indicate specific instructions due to colour, print, construction or end-use.
If possible, air dry your linen garments to maintain their crisp feel.
After washing, reshape the garment. Lay them flat on a towel or hang them dry.
Avoid direct sunlight to prevent fading.
Check care label before tumble drying your linen. If using a dryer, use a low heat setting and remove the linen while it’s still slightly damp to prevent excessive wrinkling. Tumble-drying will give your garment a softer feel.
Note that tumble drying and heavy centrifuging will add to the wear of linen; use cautiously to ensure the longest possible life for your product.
Iron linen while it is still slightly damp for best results. Use a medium to hot iron setting.
Alternatively, use a steam iron or place a damp cloth over the linen to smooth out wrinkles.
Iron linen garments inside out to protect the surface fibres and maintain a smooth appearance.
Store linen in a cool, dry place away from direct sunlight to prevent discoloration and damage.
Fold linen garments neatly to avoid deep creases. If hanging, use padded hangers to prevent shoulder marks.
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Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
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Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
Care guides|August 2025
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
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Care guides|August 2025
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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Food|April 2026
Semla is a classic Nordic pastry widely enjoyed as a seasonal sweet treat. Traditionally, it's served as a wheat bun with almond paste and whipped cream, but in our version, we use a mini version of a Danish tebirkes bun.
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Food|April 2026
Our signature iced tea is a savory, non-alcoholic aperitif, tailored for summer get-togethers. Bursting with natural flavour, it's a refreshing accompaniment to any outdoor gathering.
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Design|April 2026
For Spring/Summer 2026, we have joined with artist Laila Gohar on her debut ready-to-wear collection. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional.
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Interviews|March 2026
In the basement of his apartment in central Stockholm, our menswear designer Oskar Eriksson keeps boxes filled with historical denim pieces he’s collected over decades: from torn-down jackets and heavily mended dungarees to scraps and remnants – some even rusted –, hand-embroidered work shirts, and decades-old jeans he still wears from time to time.