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The hidden features of our typeface ARKET Sans

Design|October 2024

The hidden features of our typeface ARKET Sans

Meant to reflect our preference for simplicity, functionality, and longevity, the ARKET logo isn’t a logo but merely the name of the brand set in uppercase in our own bespoke type family, ARKET Sans, which was developed in 2015 by the Icelandic and Danish design duo Or Type.

At first glance, it is an archetypal European sans serif, characterised by clean lines and minimalistic design. However, it also exhibits more ‘humanist’ qualities, such as subtle variations in stroke width and soft, rounded letterforms that contribute to a sense of rhythm and warmth, reflecting the playfulness that is also essential to what we do.

 

Some of its unique features include an off-balanced letter R, a swinging K, and a pinched number 5. Used with a sort of non-branding approach across all mediums and applications, from signage to packaging and digital platforms, it aims to highlight product and content over and above the ARKET name.

 

ARKET SANS
ARKET SANS
Recipe Hearty Soup

The hearty soup

Food|October 2024

Hummus doubles as a great soup base, offering a quick way to compose a warming and comforting meal for the colder seasons. Add ingredients according to the season, and finish off with your favorite toppings.

Men Autumn Essentials

Moments of presence with Mario Milana

Interviews|October 2024

The works of Mario Milana focus on the interaction between the body, mind, and objects. With this approach, the Milan-based furniture designer attempts to integrate the habit of presence into everyday life, looking to expand the meditative practice beyond an assigned time and place. ‘If you have to interact with something both physically and mentally, then you're present in that moment.’

Signe Siemsen Interview

Wild medicine and the freedom of trusting in nature with Signe Siemsen

Interviews|October 2024

Plants have always been a source of both food and medicine, and the knowledge of how to use them has been passed down through generations. However, for most people today, that link is broken, and nature often represents something we need to approach with care. For Signe Siemsen – an herbalist, doula, and craftswoman living in Stockholm – having a relationship with the wild brings healing and meaning to what it means to be human.

ARKET Skedblad Chair

The simplicity of the Skedblad chair

Design|October 2024

The wooden Skedblad chair is a distinctive and quickly recognisable feature of our cafés and store furnishings. Designed in 1933 by Carl Malmsten, one of the most well-known furniture designers and interior architects in the Nordics, the chair is as simple as can be, consisting of only six pieces, with a soft, oval backrest resembling the bowl of a spoon.