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Interviews|May 2026
‘Design means curiosity to me. It is a tool for discovery, excitement, and a chance to completely dive into a topic I’m drawn to but know nothing about,’ says Ella Soccorsi, our Head of Design and Creative. ‘It could be science or nature or something as literal as material.’
It's not the nature of the topic that is the point – whether science, the natural world, or something as literal as material – but the investigation and process, and design becomes a way of unfolding the intricate layers of understanding and expression within it.
‘I know it sounds very grand, but I think it comes down to a curiosity about people and what’s going on in the world,’ says Ella Soccorsi. ‘That’s why I often turn to art because it gives you a feeling of how artists, who I think of as more sensitive to the world around them, perceive what’s happening, whether it’s the climate crisis or political situations, and how that affects our everyday lives.’
Brought up in Zambia by a Swedish mother and an Italian father, Ella moved to Stockholm to go to school in the early 90s. She later decided to depart from the planned career path in engineering to cultivate an interest in art and design, falling in love with scenography and costume design during an internship at the Stockholm Opera House and then co-founding the independent fashion label Nakkna before starting a long relationship with the H&M brand.
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‘If you put in the attention and passion and all that comes with being inspired in the design process, and you know the lives of the people you’re designing for, it somehow shines through in the product.
You can feel the consideration and choices behind it, which gives it purpose and meaning, and in the end, beauty. Because beauty comes from connection. If I look at what makes my life more beautiful, it’s certainly not always the aesthetic of things but because they give me comfort and make sense in my day-to-day routines.
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Most of us have a more relaxed and functional approach to how we create our homes than to our wardrobes and how we dress.
What becomes your house is a natural process, with a mix of inherited objects that are not really your style and stuff you actually need because you have children and small things they bring home from school, or that you bring home from the beach.
I think it would be quite interesting if the same kind of meaning and connection would play a bigger role in how we buy and relate to clothing.’
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Care guides|May 2026
Silk is composed of incredibly fine natural protein fibres produced by silkworms. It is surprisingly strong, smooth, breathable, and transports moisture. Handle silk garments with care to maintain their smooth and lustrous texture.
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Care guides|May 2026
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
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Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
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Brand|June 2026
Founded by three friends with backgrounds across outdoor sports and design, Sleepers is a Norwegian footwear brand informed by everyday movement and a life lived between the city and the sea. The brand offers an alternative to fully synthetic flip-flops, defined by clean, minimal lines, comfort, and ease across different settings.
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Design|May 2026
For Spring/Summer 2026, we have joined with artist Laila Gohar on her debut ready-to-wear collection. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional.
Care guides|May 2026
Silk is composed of incredibly fine natural protein fibres produced by silkworms. It is surprisingly strong, smooth, breathable, and transports moisture. Handle silk garments with care to maintain their smooth and lustrous texture.
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Food|May 2026
An easy-to-make sweet summer treat featuring rhubarb, salt-roasted nuts, cardamom and cookie crumbles. Serve with heavy cream on the side, and a drop of olive oil.