Lolita Jacobs imagines ‘a vestiaire for the week’

For winter 2026, we invited Paris-based fashion editor and creative director Lolita Jacobs to select and style pieces from our current collection. The result is what she calls ‘a vestiaire for the week’: an ensemble of layered looks designed around the rhythm of everyday life. 

A woman stands in a park, wearing a dark puffer jacket and glasses, holding a phone. A statue on a column is visible in the background.

Lolita Jacobs is a little bit different

As fashion director of L’Étiquette Femme, a Paris style magazine created as ‘a guide to clothing’, Jacobs has long been interested in clothes and the ways people make them their own. For this edit, she approached the collection as she does a fashion story: trying the garments herself, studying their fit and selecting combinations that felt natural rather than constructed. 

‘For me, with a hint of red somewhere, my outfit is done. I don’t wear a lot of make-up, so I consider red my make-up. It’s so joyful.’

Lolita Jacobs

A woman in sunglasses and a coat sits on an e-bike on a city street, her foot on the pedal, with buildings and greenery in the background.

Lolita Jacobs on Frenchness, eccentricity and inspiration