ARKET and LAILA GOHAR – LAUNCHING SOON
Design|April 2026
For Spring/Summer 2026, we have joined with artist Laila Gohar on her debut ready-to-wear collection. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional.
Born in Cairo and based in New York, Laila Gohar blends spectacular food, installation art and playful object design to create a softly surreal world without clear boundaries between life and beauty. Her work includes acclaimed edible sculptures for Prada, Hermès, Comme des Garçons and Simone Rocha, among others, alongside her own home décor label Gohar World, co-founded with her sister Nadia Gohar in 2020.
)
)
)
Blending Gohar’s idiosyncratic interpretation of beauty with ARKET’s focus on practical design, the collection takes its starting point in the dynamic interplay between opposites – masculine and feminine, soft and stiff, sheer and opaque – as well as the personal, intuitive play between these dichotomies.
Tactility, tradition and handwork are foundational elements of Laila Gohar’s world. In her collection with ARKET, individually hand-beaded pieces and non-uniform, embroidered monograms reflect a shared interest in handicrafts and textile tradition, alongside a palette of specially sourced natural materials.
‘I don’t really differentiate between everyday clothing and special occasion clothing. Every day is a special day. I wear what I want when I want. I don’t believe in saving things for an occasion – I cook in my nicest clothes, I host in them, I live in them. That’s how I dress myself. Working with ARKET was about translating that attitude into clothing: pieces that feel structured and crafted, but still intuitive, open and easy to use,’ says Laila Gohar.
Shop the collection
Launching 21 April
Featuring a selection of interviews, articles, recipes, and snippets of research gathered over the years, our editorial archive explores the topics that inspire and influence our work and daily lives: notions of quality and beauty, craftsmanship, well-being, and our connection to the natural world.
)
Design|April 2026
For Spring/Summer 2026, we have joined with artist Laila Gohar on her debut ready-to-wear collection. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional.
)
Interviews|March 2026
In the basement of his apartment in central Stockholm, our menswear designer Oskar Eriksson keeps boxes filled with historical denim pieces he’s collected over decades: from torn-down jackets and heavily mended dungarees to scraps and remnants – some even rusted –, hand-embroidered work shirts, and decades-old jeans he still wears from time to time.
)
Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
)
Collaborations|February 2026
As part of an exclusive global launch with ARKET, we present an expanded selection of Kinfolk Notes, including eau de parfum fragrances alongside a new range of bath and body products – wash, lotion and hand cream – available across European markets and in selected stores worldwide.