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ARCHETYPES 2017–2022

In time for our fifth anniversary, we have revisited perennial favourites from the past years, celebrating the Nordic tradition of simplicity and function. ARCHETYPES introduces a selection of clothes, accessories and interior goods representing our take on modern, sustainable design for more beautiful everyday living.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.