Design|September 2026
Few garments have changed as little while remaining as relevant as the peacoat. Worn for more than 300 years, it still fits into everyday wardrobes and has become a classic not just because it's so familiar, but because it continues to be shaped by the people who wear it.
The peacoat is one of our favourite outerwear designs this season. Cut with slightly different proportions for women and men, both versions for Autumn/Winter 2026 share the same name: the Wool-Blend Pea Coat. Seen here on friends and family in Stockholm: Moa, Hugo, Balthazar and Christer.
Moa Bergh is the chef at Kouthoofd Familie Winkel, a wine bar and listening space located on a cobblestone street in Stockholm's Old Town.
Our very own Hugo Bergström Wiik, who heads the menswear department at ARKET, pictured together with his son Balthazar Tyler Wiidh.
Christer Lindebergh helped shape Stockholm's fashion scene through his store Hollywood, which opened in 1974 and became an institution for youth fashion and streetwear.
Design|September 2026
Few garments have changed as little while remaining as relevant as the peacoat. Worn for more than 300 years, it still fits into everyday wardrobes and has become a classic not just because it's so familiar, but because it continues to be shaped by the people who wear it.
Interviews|September 2026
While her decades-long career in modeling was born out of happenstance – beginning when she was discovered in London in 2000 – Iselin Steiro is not only one of the most recognisable Nordic faces in fashion but also an architect and designer. As our latest campaign, Noticing everyday beauty, explores how beauty is perceived, defined and experienced, we spoke with Iselin to discuss the many ways beauty shapes our lives.
Materials|September 2026
Cotton is the world's most widely used natural fibre. Depending on how the yarn is spun, woven or finished, it can become anything from crisp poplin and fine jersey to sturdy canvas and soft flannel. It is also by far the most common material across the ARKET collections, accounting for roughly 60% of the materials we use. While the qualities of the fibre remain familiar, new ways of growing cotton continue to be explored. For autumn 2026, we introduce our first garments made with soilless cotton.
Brands|August 2026
Based on a life-long fascination with notebooks, diaries, organising and hand-to-paper sketching, Dutch graphic designer Marjolein Delhaas creates planners defined by clean design, bold colours and modern typography. In her own words, they are ‘tiny systems that help structure your thoughts without dictating, leaving room for the unexpected.’ This autumn, she has developed a custom colour range of back-to-work essentials for ARKET.