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Denim
Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
ARKET and LAILA GOHAR – LAUNCHING SOON
Care guides|August 2025
Down is ideal for lightweight insulating outerwear because it creates a warm thermal barrier next to the body. Treat your down products with special care to maintain their level of performance.
Use your down products in cold and dry conditions. In wet weather, we recommend opting for a layered solution with a waterproof shell. Be mindful that wetting the down can compromise its insulation properties over time.
Regularly fluff your down items to maintain their loft. This can be done manually or by putting them in the dryer on a no-heat cycle with three or more tennis balls.
Hand or machine wash down items infrequently, only when they are noticeably dirty.
Spot clean and air your down product frequently between washes. For small stains or spots, use a mild soap and a sponge or cloth to gently clean the area.
Wash at a low temperature and on a gentle cycle. Use a mild detergent and avoid fabric softeners and bleach as they can strip the down’s natural oils.
Close all zippers and Velcro before washing.
Never dry clean your down products, as the feather may get destroyed by the chemicals.
Tumble dry at a low temperature—it will take some time, but be patient and wait until it’s completely dry.
Using tennis balls in the dryer, at least three of them, will help distribute the down and feathers evenly.
For everyday storage, hang your down items in a closet to avoid compression.
For long-term storage, use a breathable cotton bag or cover. Avoid plastic bags as they can trap moisture. Keep them in a cool, dry place away from direct sunlight.
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Care guides|February 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
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Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.
Care guides|August 2025
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
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Care guides|August 2025
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.
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Food|April 2026
Semla is a classic Nordic pastry widely enjoyed as a seasonal sweet treat. Traditionally, it's served as a wheat bun with almond paste and whipped cream, but in our version, we use a mini version of a Danish tebirkes bun.
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Food|April 2026
Our signature iced tea is a savory, non-alcoholic aperitif, tailored for summer get-togethers. Bursting with natural flavour, it's a refreshing accompaniment to any outdoor gathering.
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Design|April 2026
For Spring/Summer 2026, we have joined with artist Laila Gohar on her debut ready-to-wear collection. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional.
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Interviews|March 2026
In the basement of his apartment in central Stockholm, our menswear designer Oskar Eriksson keeps boxes filled with historical denim pieces he’s collected over decades: from torn-down jackets and heavily mended dungarees to scraps and remnants – some even rusted –, hand-embroidered work shirts, and decades-old jeans he still wears from time to time.