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WOMEN The Nordic outdoors

The A/W 2021 collection is a celebration of presence and curiosity in the serenity of the wilderness. Captured in the Swedish landscapes of Jämtland, this edit explores the key elements that define the wardrobe of the season – the items that just arrived and a glimpse of what’s to come. Keep an eye on our new arrivals to discover the pieces as they drop.

Protective cover

When it comes to outerwear, padded jackets are optimal go-to pieces for escapades in nature – and also in the city. They’re insulating yet lightweight, and their distinctive volume is easy to pack down. To play with proportions, try oversized shapes: they are flattering and liberating due to their roomy silhouette.

The extra layer

A non-bulky knit made from naturally warming wool offers warmth in between layers. Our collection is made with natural materials and offers multiple silhouettes and fits so that your choice feels like an ultimate outdoor essential that suits just you for years.  

Accessorise, personalise

Shoes, hats, mittens or even socks are key to comfort while exploring. Our collection explores natural materials that meet the needs of the outdoor experience: responsible wools and leathers offer natural warmth, and our recycled polyester blends have been engineered to offer both breathability and protection. 

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ARKET Café

archive Selected reading

FOOD

AWAY FROM THE THROWAWAY CULTURE

Understanding the links between ecosystems and human welfare quickly leads to questions on farming, cultivation and how we manage our waster resources, says professor Line Gordon, Director of the Stockholm Resilience Center.

 

 

People

THE NEED FOR A NEW NORMAL

More sustainable design shouldn’t be an indulgence, but the first and easy choice for anyone who wants to live consciously, says ARKET Head of Growth & Sustainability, Ville Klemming.

 

Material

GOTLAND WOOL: A RESCUED RESOURCE

Our new knitwear collection is made using undyed Gotland wool, a Swedish variety named after the island of Gotland in the Baltic Sea. The project supports small family-owned farms and saves premium-quality material from going to waste.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.