
Denim
Care guides|August 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
Notes|August 2025
Our friend Olga Prader’s illustrations bring a personal, playful touch to the seasonal ARKET CAFÉ collections. Her characters – inspired by fruit, vegetables, and natural rhythms – tell quiet stories of longing, mischief, and everyday joy.




Currently based in Paris, Olga Prader is a Swiss-born illustrator and graphic designer, schooled at ECAL in Lausanne and the Gerrit Rietveld Academie in Amsterdam. She’s a long-time friend of ours, and to our great joy, she’s also the artist behind the drawings featured in our ARKET CAFÉ collection – depicting the cycle of the seasons through lifelike, humorous characters from the field, forest, and garden.
When we spoke ahead of the launch, she told us about her relationship with drawing – a practice that naturally reflects many of her personal thoughts and emotions.
'Illustration was always a side project for me. When I was in school, I did some drawings on the side and printed my own fanzines and stuff. And then when I started working, I made drawings for friends to tell stories and make them laugh. It was never something I thought I could do professionally.
Drawing is very different from my other work, in that it’s very personal. Whatever I make, it’s about telling stories related to myself or about how I feel. Whether I’m making a joke or I’m sad or a bit melancholic, I put that in the drawing as well.
I mean, you draw with your body and your hand and the way you move, so the drawings are like an extension of yourself. I have a round, strong body and really wide hands, and I love drawing hands and feet. I think you can feel my body shape and movements in the way I draw.
I really try to tell stories. They’re silent but very present. So even if I draw fruit and vegetables, there will be tiny details or movements that make you feel that there are some interactions between the characters. They’re maybe talking to each other or just waiting for something to happen.
When I depict them, they’re excited, or in love, shy, or envious. They look a bit voluptuous and sensual, a little naughty. I think it’s just a little reminder that pure virtue doesn’t exist. I’m very interested in that. That’s why they look like characters, somehow. Does that make sense?'

Care guides|August 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.

Care guides|August 2026
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.

Care guides|August 2026
Silk is composed of incredibly fine natural protein fibres produced by silkworms. It is surprisingly strong, smooth, breathable, and transports moisture. Handle silk garments with care to maintain their smooth and lustrous texture.

Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.

Materials|September 2026
Cotton is the world's most widely used natural fibre. Depending on how the yarn is spun, woven or finished, it can become anything from crisp poplin and fine jersey to sturdy canvas and soft flannel. It is also by far the most common material across the ARKET collections, accounting for roughly 60% of the materials we use. While the qualities of the fibre remain familiar, new ways of growing cotton continue to be explored. For autumn 2026, we introduce our first garments made with soilless cotton.

Brands|August 2026
Based on a life-long fascination with notebooks, diaries, organising and hand-to-paper sketching, Dutch graphic designer Marjolein Delhaas creates planners defined by clean design, bold colours and modern typography. In her own words, they are ‘tiny systems that help structure your thoughts without dictating, leaving room for the unexpected.’ This autumn, she has developed a custom colour range of back-to-work essentials for ARKET.

Care guides|August 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.

Interviews|August 2026
Susanna Cognigni is our senior shoes and accessories designer, leading the design of our women’s footwear and bags since our first collection in 2017. For the past few years, she has been based in Civitanova, a seaside city in the Marche region, where most of our shoes are produced, and near where she was born and raised in a large family of shoemakers.