Privacy notice - Events

Why and how are we using your personal data?  

When signing-up for an event with us we ask you to provide your name and contact information. Without this information we cannot reach out to you with relevant information or grant you access to the venue. By knowing the participants is also a matter of security and safety.

Your age is important as some events have a strict age-limit due to that we serve alcohol. You’ll find the age-limit stated in the invitation for each specific event. 

Who has access to your personal data?

We may share your data within the H&M Group. Your personal data is also forwarded to third parties in order to provide you with the services mentioned above, like PR agencies to compile the guest list.

Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.


What is the legal ground to process your personal data?

The processing of your personal data to be able to make this event available to you is based on our legitimate interest.


How long do we keep your data?

We will keep your data as long as necessary to make the event available to you and use it up to 6 months in order to communicate to you about upcoming events (if you have agreed to receive promotions from us, To read more about our Promotions, click here).


Your right to object to processing of your data

You have the right to object to the processing of your personal data that is based on Arket's legitimate interest by contacting Customer Service at


Read our General privacy notice