
Denim
Care guides|August 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.
Care guides|August 2025
Suede is crafted from the underside of leather hides, offering a soft, fuzzy finish. Due to its delicate nature, it is important to properly care for your suede products to extend their lifespan.
Given its absorbent quality, choose to wear your suede items in dry weather conditions to protect them from stains caused by water droplets.
If exposure to rain occurs, allow the suede to dry completely, then gently brush away any spots with a suede brush to restore its appearance.
The short nap of suede makes it prone to picking up and trapping dirt. To maintain the beauty of suede for years to come, it's essential to prioritise preventative care and take immediate action when necessary.
Avoid using the same suede item every day to allow it to breathe and maintain its texture.
Regularly apply a waterproofing spray to protect your suede from the elements. Before and after spraying, carefully brush the material’s surface.
Regularly use a dedicated suede brush or a soft, clean toothbrush to remove surface dirt and dust. Always brush in one direction.
For small, dry stains, use a suede eraser or a clean pencil eraser to gently rub the area.
In the case of mud, allow it to dry overnight before brushing it off. Any remaining dirt can be wiped away with a clean, damp cloth or removed using a suede eraser.
For a deeper clean, use a specialised suede cleaner according to the product's instructions.
If the suede gets wet, blot the area with a dry cloth and let it dry naturally. Once dry, use a suede brush to restore the nap.
For tough stains or overall cleaning, consider taking your suede item to a professional cleaner experienced with suede.
Store suede items in a cool, dry place away from direct sunlight and heat sources to prevent fading and drying out.
Use a breathable fabric cover, such as a cotton bag, to protect them from dust without trapping moisture.
Use shoe trees for suede shoes and stuff leather bags with tissue paper to help maintain their shape.
Prolonged exposure to sunlight can fade the colour of suede.

Care guides|August 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.

Care guides|August 2026
Linen is a strong natural fibre that gets softer with use and time. It’s breathable and has a soft texture. Caring for linen properly helps maintain its natural characteristics.

Care guides|August 2026
Silk is composed of incredibly fine natural protein fibres produced by silkworms. It is surprisingly strong, smooth, breathable, and transports moisture. Handle silk garments with care to maintain their smooth and lustrous texture.

Care guides|October 2025
A timeless outerwear staple, Barbour’s classic waxed cotton jackets are known to last for decades with proper care.

Interviews|September 2026
While her decades-long career in modeling was born out of happenstance – beginning when she was discovered in London in 2000 – Iselin Steiro is not only one of the most recognisable Nordic faces in fashion but also an architect and designer. As our latest campaign, Noticing everyday beauty, explores how beauty is perceived, defined and experienced, we spoke with Iselin to discuss the many ways beauty shapes our lives.

Materials|September 2026
Cotton is the world's most widely used natural fibre. Depending on how the yarn is spun, woven or finished, it can become anything from crisp poplin and fine jersey to sturdy canvas and soft flannel. It is also by far the most common material across the ARKET collections, accounting for roughly 60% of the materials we use. While the qualities of the fibre remain familiar, new ways of growing cotton continue to be explored. For autumn 2026, we introduce our first garments made with soilless cotton.

Brands|August 2026
Based on a life-long fascination with notebooks, diaries, organising and hand-to-paper sketching, Dutch graphic designer Marjolein Delhaas creates planners defined by clean design, bold colours and modern typography. In her own words, they are ‘tiny systems that help structure your thoughts without dictating, leaving room for the unexpected.’ This autumn, she has developed a custom colour range of back-to-work essentials for ARKET.

Care guides|August 2026
Denim is special for its exceptional durability, unique aging process, and versatile appeal. With proper care, your denim garments can improve with time.