Privacy notice – Promotions

Why do we use your personal data?

Upon your request we will process your personal data in order to provide you with promotions from us and from other brands of the H&M Group.

How do we use your personal data?

We will communicate with you either through email or text-message, or in your Brand account where our promotions will be displayed in your web browser. If you are a user of a social media platform you may even hear from us in your feed. To be able to identify you in these different channels we use your name and email – address. If you have chosen to receive promotion through SMS, then we use your phone number to be able to communicate with you.

In order to make promotions even more relevant to you we may personalise the content before we send it based on what we know (or perceive we know) about your interests and preferences. Personalisation also comes through analyzing and predicting aspects concerning your interests, preferences, behavior etc., by making use of a combination of data about you such as your personal details and shopping history as well as data from third parties.

For social media advertising we use target group definitions provided by the social media platform provider. We use target group definitions on the basis of general demographic details, behaviour, interests and connections. We may also use data from web site “cookies” (first- and third-party cookies), pixels and plug-ins and similar technologies tracing the websites you have used recently, your clicks and likes. To keep you updated about the use of “cookies”, please check out our Cookie Notice here.

Who has access to your personal data?

We may share your personal data within the H&M Group. Data will also be shared, when necessary, with third party communication providers, media agencies and technical suppliers for analytics, content creation and distribution.

To be able to provide you with promotions in your personal social media feed we will use listing-services such as custom audience. To do so we will match your contact details for instance email address with the social media platform such as Facebook, Google, Snapchat etc. We will use a hashing technique to make sure we handle your data in a secured way. Any social media or communication service provider is responsible for their own personal data processing activities.

Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you agree to receive promotions from us and from other H&M Group brands.

How long do we keep your data?

We will use your personal data no longer than necessary. Personal data solely collected and used for the purpose of providing you with promotions will be erased upon the withdrawal of your consent or your request for erasure.

However, we may continue to keep and use your data if we have outstanding obligations to you or by any other reasons are prevented from erasure, for example if you have an open order or unsettled debt.

Your right to withdraw your consent?

If you don’t want to receive any further promotions, you have the right at any time to withdraw your consent.

As an alternative mean you can also stop us sending promotions in your social media feed, by configuring the privacy settings of the social media platform.

Regardless of above, we will stop sending promotions in you channels if you haven’t opened any emails from us during the last year.

How to withdraw you consent?

You have three options for consent withdrawal;

Follow the instructions in each email,

Edit the settings in your Brand account

Or

Contact "Customer Service" at customerservice@arket.com.

Read our General privacy notice

ARKET Baby

At ARKET, we’re curious about the multiple meanings of sustainable living, including how to dress our children. Our newborn and baby collection is created with special attention to quality – keeping in mind four thoughtful practices that help extend the life of these tiny and special garments.

Borrow from others

Reusing clothes is a simple way to reduce waste and ensure that garments live longer. Reaching out to friends and family can be an easy first step when you’re in need for certain garments or items that our children will make use of for short periods of time.

Think long-term when buying

Reusing garments only makes sense if they retain a certain quality over time. Paying close attention to material and construction is a key step when looking for durable clothing that can withstand intense periods of hard wear.

Handle with care

In order to prolong the life span of clothing, the garments should be handled with care. Being mindful about washing and reconsidering temperatures, cycles and products can ensure the longevity of a garment.

Share when outgrown

When it comes to preventing unnecessary waste, borrowing clothes is just as valuable as passing them on to new hands when they’re too small for our children. Another child will be able to enjoy these precious garments for a little while.

ARKET’s clothing and accessories for babies and newborns offer a wide variety of products to welcome new members of the family into the world. The majority of ARKET’s children’s wear is unisex and made to be durable, sustainable and inheritable, using organic and recycled materials – but also to be comfortable, playful and good-looking with clean and simple designs. Clothes for baby boys and baby girls are available from size 50 to 104 and feature cosy and comfortable organic-cotton bodysuits with snap closure for easy dressing and changing, as well as tops, trousers and leggings that allow to play and move around. The range also includes premium-quality jumpers, cardigans and sweatshirts in merino wool, snug pyjamas and stretchy ribbed socks and tights. Together with padded overalls, jackets and knitted accessories such as caps and mittens suited for cold weather, the assortment for newborns and toddlers is complemented by warm and soft baby blankets from ARKET’s own collection and Swedish brand Klippan.