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privacy notice Data Transfer

The H&M Group is committed to deliver an outstanding customer experience - at all levels, at all markets. For this reason, we engage with a variety of suppliers and business partners, each having its unique business and operating model.

A call for action is required whenever the H&M Group decides to process data, or let someone else do it for us, in a country outside of the EEA. To ensure that our promises and your statutory rights are not compromised, every supplier and partner to the H&M Group undergoes a careful scrutiny of privacy and security capabilities. There is always a Data Processing Agreement in place between the responsible H&M Group company and the processor of personal data.

Some suppliers and partners process personal data in countries outside of the European Economic Area (EEA) either as data controllers or processors. In order to ensure a level of protection similar to what is guaranteed in the EEA and a lawful processing, the H&M Group relies on the European Comission's Standard Contractual Clauses for the transfer of personal data to recipients in countries outside of the EEA. And whenever appropriate, we implement additional safeguard measures, such as encryption, pseudonymisation and strict access controls. 

The table below lists the most essential third-party organisations to whom H&M Group transmits or otherwise make available personal data for processing. Please note that all areas and purposes below may not be relevant for all H&M Group brands.

 

AREA PURPOSE CATEGORY COUNTRY OF PROCESSING
Purchase Online & In store Order fulfillment IT system & consulting services EU, India
Purchase Online & In store Parcel delivery Postal & logistics services EU
Purchase Online & In store Payment processing IT system & consulting services EU
Purchase Online & In store Fund transfer Financial services EU
Purchase Online & In store Debt collection Financial services EU
Purchase Online & In store Credit rating Financial services EU
Purchase Online & In store Gift card IT system & consulting services UK
Purchase Online & In store Size recommendation IT system & consulting services EU, US
H&M Account Customer relationship management IT system & consulting services EU
H&M Membership Customer relationship management IT system & consulting services EU
Ads & Promotions Marketing distribution Marketing automation services EU, US
Ads & Promotions Affiliate marketing Marketing automation services US
Ads & Promotions Target marketing Social media & online services EU
Ads & Promotions Customer engagement IT system & consulting services EU
Customer Service Customer care Call center services EU, Philippines (UK only)
Customer Service Customer communication Electronic communication services EU, US
Customer Service Workflow management IT systems & consulting EU
Compliance with Laws Compliance and reporting IT systems & consulting EU
Development & Improvement Business analysis IT systems & consulting EU, US
Security & Safety Fraud and loss prevention IT systems & consulting EU
Security & Safety In-store closed circuit television (CCTV) IT systems & consulting EU
User Generated Content Content management IT systems & consulting US
WiFi in Store Access and connectivity Electronic communication services EU

 

 

 

Read our General privacy notice