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WOMEN The Nordic outdoors

The A/W 2021 collection is a celebration of presence and curiosity in the serenity of the wilderness. Captured in the Swedish landscapes of Jämtland, this edit explores the key elements that define the wardrobe of the season – the items that just arrived and a glimpse of what’s to come. Keep an eye on our new arrivals to discover the pieces as they drop.

Protective cover

When it comes to outerwear, padded jackets are optimal go-to pieces for escapades in nature – and also in the city. They’re insulating yet lightweight, and their distinctive volume is easy to pack down. To play with proportions, try oversized shapes: they are flattering and liberating due to their roomy silhouette.

The extra layer

A non-bulky knit made from naturally warming wool offers warmth in between layers. Our collection is made with natural materials and offers multiple silhouettes and fits so that your choice feels like an ultimate outdoor essential that suits just you for years.  

Accessorise, personalise

Shoes, hats, mittens or even socks are key to comfort while exploring. Our collection explores natural materials that meet the needs of the outdoor experience: responsible wools and leathers offer natural warmth, and our recycled polyester blends have been engineered to offer both breathability and protection. 

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Meet Jo Ellison

We invited the celebrated Editor of the Financial Times’ HTSI magazine to guest edit our A/W 2022 collection and take us on a personal journey through modern office clothing. Read more for a wisdom-filled account of the contemporary codes of business attire.

 

Material

Recycled cashmere

As autumn comes, it’s time to turn to classic knits. Blended with RWS-certified merino wool for durability and strength, our recycled cashmere gives the luxurious feel and natural warmth of conventional cashmere, but with a lighter footprint on the planet.

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BREAD IN HAND

Together with ARKET’s new bread supplier – BAK, we are on a mission to showcase that the use of organic heritage crops and manual techniques not only makes sense from a sustainability perspective, but also because the final product simply tastes and feels better.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.