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Women The denim edit

Introducing the new arrivals in the ARKET jeans collection. Made of 100% organic cotton. From well-known classics to the bolder silhouettes of the season, these are our favourite jeans this spring – and how to style them.

Pairing denim with even more denim is indeed a great idea – a monochrome look outside of black or white. Go for a workwear feel or an elegant look depending on the weight, shape and wash of the denim you choose.

02 Double basics

Blue jeans and a white shirt are an obvious match. Any denim silhouette will work: from a classic straight leg to a modern barrel silhouette. Here, the dainty frills in the crisp white shirt add a romantic twist to the bold denim.

03 The flare

A bold silhouette, yet also a timeless classic, the flare – or bootcut – is an archetype in its own right. Seen here with a fitted top, which is a wonderful pairing to the jeans' silhouette.

04 The raw denim

The most structural of denim fabrics at first, yet the most personal over time and wear. We love the durability of raw denim and its ability to become a signature piece, different for every wearer.

05 The timeless match

A pair of straight jeans and a white T-shirt are yet another reliable and versatile match. Both pieces are also fun to experiment with – try going up in size for a relaxed look, or choose your trusted size for a neat regular fit.

06 A statement piece

A surprising way to introduce denim into your outfit, but also practical and fun. Our puffy tote bag gets a new look this spring with patchwork denim. A practical statement piece that will age beautifully, just like your favourite jeans.

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The notion of the archive is one of ARKET’s central themes and runs as a common thread through the brand. It represents the long-lasting nature of our collections, an extensive library of design history and vintage samples, our ideal of transparency, as well as the inspiration for and name given to our in-store shelving system. The digital ARKET / ARCHIVE captures research, inspiration, and past projects, and forms the collective story of who we are.



Poplin is the popular term for plain-weave cotton shirting. The fabrics are woven with single yarns in both warp and weft, resulting in a smooth and silky texture.


Cold-water swimming

Praised for its numerous health benefits, cold-water swimming has a long-established tradition in the Nordic countries. 


Spring greens

For a healthy spring start, green vegetables are taking over the menu in ARKET cafés. Spinach, fennel, spring onions, broccoli and fresh herbs are our seasonal heroes packed with chlorophyll.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.