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a/w 2021 The holiday edit

This holiday season we return to the pleasure of togetherness and celebrate the members of the chosen family – the people who make us slow down and feel at ease just with their presence and company.  As we celebrate our loved ones and the harmony they bring to our lives, we invite you to discover our holiday edit – the wardrobe staples for the season of lounging, celebrating, dreaming, and just being. 

Time to relax

The slow pace of the holiday season invites us to let go of all things that stand in the way of comfort.  During the moments when we just want to be, the most freeing garments are those that allow us to truly be ourselves – free,  comfortable,  and snug. 

Time to celebrate

Moments with our chosen family are a reason to celebrate and dress up for the fun of it. Our holiday collection considers the festive mood, honouring it with dazzling,  memorable pieces.

Time to explore

Outdoor time for exploration and aimless wander is one of the joys of slowing down – either alone or in the company of others. In whatever way you choose to do it,  staying warm and covered is key to a pleasurable experience.

Time to dream

Nightwear is an intimate part of our wardrobes that we like to see as part of our self-care.  During cosy reunions with family and friends,  night lounging and morning calm are best spent in pyjamas, morning gowns and our favourite loungewear.  

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ARKET café

ARCHIVE

The notion of the archive is one of ARKET’s central themes and runs as a common thread through the brand. It represents the long-lasting nature of our collections, an extensive library of design history and vintage samples, our ideal of transparency, as well as the inspiration for and name given to our in-store shelving system. The digital ARKET / ARCHIVE captures research, inspiration, and past projects, and forms the collective story of who we are.

Knowledge

Poplin

Poplin is the popular term for plain-weave cotton shirting. The fabrics are woven with single yarns in both warp and weft, resulting in a smooth and silky texture.

Balance

Cold-water swimming

Praised for its numerous health benefits, cold-water swimming has a long-established tradition in the Nordic countries. 

Food

Spring greens

For a healthy spring start, green vegetables are taking over the menu in ARKET cafés. Spinach, fennel, spring onions, broccoli and fresh herbs are our seasonal heroes packed with chlorophyll.

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Environment

The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.