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Care Denim

PRE-WASHED DENIM – Wash jeans inside out, either by hand or in the washing machine in cold water and on a gentle cycle. Take them out of the machine as soon as possible after the programme has ended to avoid creasing. Hang to dry.

RAW DENIM – One of the distinctions of raw denim is the high-contrast wear patterns that appear around zones like your knees, lap and pockets. They make raw denim very personal and are unique to your body. If you want these patterns to develop you will need to wear your jeans for a period before their first wash and wash them infrequently after that. If you prefer less contrast and an even fade throughout the fabric, wash your jeans more often.

Turn the jeans inside out and hand wash in cold water with a mild detergent to retain as much indigo as possible. You can also wash the jeans in a machine on a gentle cycle but be sure to wash them alone or with similar colours, as the indigo dye will bleed. Do not tumble dry. Hang to dry – and put an old towel under the jeans to catch any dye that drips.

Be careful when wearing new raw denim as the dye may transfer to light-coloured surfaces, such as shirts, underwear, canvas trainers and furniture.

 Cropped Rinsed Black Jeans  Cropped Rinsed Black Jeans
 Cropped Rigid Vintage Jeans  Cropped Rigid Vintage Jeans
 Loose Selvedge Jeans  Loose Selvedge Jeans
 Cropped Washed-Out Black Jeans  Cropped Washed-Out Black Jeans
 Cropped Overdyed Jeans  Cropped Overdyed Jeans
 Slim Stretch Jeans
 Slim Indigo Selvedge Jeans  Slim Indigo Selvedge Jeans
 Straight Rinsed Ecru Jeans  Straight Rinsed Ecru Jeans
 Slim Stretch Jeans
 Cropped Raw Grey Jeans  Cropped Raw Grey Jeans
 Slim Stretch Jeans
 Slim Rinsed Black Jeans  Slim Rinsed Black Jeans
 Slim No-Fade Black Jeans  Slim No-Fade Black Jeans
 Slim Rinsed Indigo Jeans  Slim Rinsed Indigo Jeans
 Dark Rinse Denim Shirt  Dark Rinse Denim Shirt
 Slim Stretch Jeans
 Regular Indigo Jeans  Regular Indigo Jeans
 Regular Rinsed Indigo Jeans  Regular Rinsed Indigo Jeans
 Regular Raw Selvedge Jeans  Regular Raw Selvedge Jeans
 Slim Rinsed Indigo Jeans  Slim Rinsed Indigo Jeans
 Regular Raw Selvedge Jeans  Regular Raw Selvedge Jeans
 Loose Selvedge Jeans  Loose Selvedge Jeans
 Slim Cotton Stretch Jeans  Slim Cotton Stretch Jeans
 Slim Selvedge Jeans  Slim Selvedge Jeans
 Slim Stretch Jeans
 Straight Rinsed Burgundy Jeans  Straight Rinsed Burgundy Jeans
 Cropped Mid-Wash Jeans  Cropped Mid-Wash Jeans
 Slim Cotton Stretch Jeans  Slim Cotton Stretch Jeans
 Slim Cotton Stretch Jeans  Slim Cotton Stretch Jeans
 Cropped Overdyed Jeans  Cropped Overdyed Jeans
 Cropped Overdyed Jeans  Cropped Overdyed Jeans