ARKET Children Everyday basics designed to be shared
Designing for longevity is key to reducing the footprint of our clothes and everyday items, which is why we have made timelessness and long-lasting quality the foundation of our design aesthetic as well as our sustainability approach. The longer you can keep and use a product, and the more people who share its benefits, the smaller the overall impact on the environment.
Creating a collection of actually sustainable children’s products is challenging. A typical child grows through eight sizes in the first two years of its life, and on average, their parents buy around 280 pieces of clothing during this time – most of which are only used for a few months, or even less. To be able motivate the use of resources required to make these products, we need to design our childrenswear with a longer-term horizon in mind. Each of our garments is carefully made to be used and loved for a long time, and then handed down when outgrown. To make our products easier to share with other families, they are mostly unisex and consciously designed with a classic expression that transcends short-lived trends.
Rental Share our collection
A selection of ARKET children’s products from current and previous collections are available for rent through our partner Circos.
Circos is an online shop and rental service for children’s and maternity wear, founded with the mission to increase the use and prolong the life of garments that are typically used for only a short period of time. For a monthly rental fee, Circos’ customers get access to an edited range of high-quality clothing from brands such as ARKET, adidas and Patagonia, delivered directly to their door. Sizes range from 50 to 104 (newborn to 3-4 years). Renting instead of buying allows you to share the footprint of the products with other parents and also saves time, money and space as the wardrobe can grow along with the child. Between 8 and 10 families will share and enjoy the same piece of clothing and once the product wears out, the materials are repurposed to make new products. Circos’ customers help save an average of 242 litres of water and 6 kilos of CO2 emissions per month compared to parents who buy all of their children’s clothes, according to a lifecycle assessment done by Danish consultancy firm PlanMiljø.
How it works
01 PICK and RENT
Select your favourite ARKET items along with products from other brands in the preferred size.
02 USE and LOVE
Enjoy the clothes for as long as they fit and suit your family’s needs. You pay monthly for the kind and number of garments you’re using at the moment.
03 RETURN and REPEAT
When it is time to size up or if you feel like updating the wardrobe for a new season, just return the items you’ve rented and select your next favourites from the shop. Circos takes care of all laundry and dry cleaning and there are no extra fees for stained or damaged garments.
VISIT THE EXTERNAL WEBSITE
Sustainable everyday basics
Many of our team are parents themselves and share a dedication to developing practical products that endure and enhance the lifestyle of curious children. We also feel a genuine responsibility to contribute to a better future for our children. The foundation of the children’s collection is a gender-neutral assortment of functional, practical and comfortable wardrobe basics for year-round everyday wear. Soft bodysuits, leggings, tops and cardigans for the youngest ones and an array of durable denim and colourful jersey sets for kids age 2 to 10. The products are nearly exclusively made from sustainably sourced materials such as organic cotton, responsible wool and recycled down and polyester.
Hand down when outgrown
We encourage all our customers to gift used ARKET products to family and friends, resell them online or donate to charity shops to prolong the life of used garments. To make it easy and convenient to swap outgrown clothes for larger sizes, we are also offering a wide selection of our childrenswear for rent in partnership with the Circos online shop.
design Creating something new and making claims on our shared resources comes with the responsibility to leave a positive contribution to the community, says our Head of Design for Childrenswear, Elisabet Holmström.
'Active and deliberate choices in the design process can make a change. These choices are as much about not doing certain things, not going down certain paths. I think this is especially true when designing for children. I had been working in commercial fashion for a long time, so when I became a mother myself, I really felt I wanted to make kids’ clothes that are free of stereotypes.'