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Women The denim edit

Introducing the new arrivals in the ARKET jeans collection. Made of 100% organic cotton. From well-known classics to the bolder silhouettes of the season, these are our favourite jeans this spring – and how to style them.

Pairing denim with even more denim is indeed a great idea – a monochrome look outside of black or white. Go for a workwear feel or an elegant look depending on the weight, shape and wash of the denim you choose.

02 Double basics

Blue jeans and a white shirt are an obvious match. Any denim silhouette will work: from a classic straight leg to a modern barrel silhouette. Here, the dainty frills in the crisp white shirt add a romantic twist to the bold denim.

03 The flare

A bold silhouette, yet also a timeless classic, the flare – or bootcut – is an archetype in its own right. Seen here with a fitted top, which is a wonderful pairing to the jeans' silhouette.

04 The raw denim

The most structural of denim fabrics at first, yet the most personal over time and wear. We love the durability of raw denim and its ability to become a signature piece, different for every wearer.

05 The timeless match

A pair of straight jeans and a white T-shirt are yet another reliable and versatile match. Both pieces are also fun to experiment with – try going up in size for a relaxed look, or choose your trusted size for a neat regular fit.

06 A statement piece

A surprising way to introduce denim into your outfit, but also practical and fun. Our puffy tote bag gets a new look this spring with patchwork denim. A practical statement piece that will age beautifully, just like your favourite jeans.

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About ARKET

editorial Selected reading

People

ARKET and Apartamento Bookshop

For the launch of the ARKET and Apartamento Bookshop, a collaborative pop-up touring Berlin, Stockholm, Paris and Barcelona throughout 2024, the Apartamento editorial team invited photographer Iris Humm to capture some day-to-day scenes and moments at their head office.

 

 

RECIPE

BAKED SWEET POTATOES WITH APPLE SALSA

Introducing a new seasonal recipe from Martin Berg, our head chef at the ARKET Café. Baked sweet potatoes with fresh and herby apple salsa, a lighter vegan dish for weekday dinners or suitable as a side on the Sunday brunch table.

 

care

TAKE CARE OF YOUR PRODUCTS

Longevity is at the core of our brand. If our clothes are used beyond their first wearer, we have done something right. Designing for circularity starts at the drawing table – and extends to guiding customers on how to take care of our products.