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men A clearer focus

A call to pay attention: to all the small the things that go unnoticed in the everyday, and to the details that distinguish the clothes we wear. Showcasing a collection of pieces for in-between seasons, our latest edit is a guide to a clearer focus ahead of the upcoming change of seasons and the renewal it usually brings.

Consider the feel of denim and corduroy, crisp twill and knits. How heavy, structured or fluid do you enjoy your garments? Where does softness come in? 

From wide to slim fitting: do you lean into the freedom of relaxed lines? Are you drawn to fits closer to the body? How do you find harmony in the silhouettes you wear?

How do you usually build your everyday ensembles? Do you lean to a casual or a smarter feel? What pieces do you consider distinctly yours? What are your constants, and your playgrounds? 

Spring often suggests a softer palette. Do you feel the need for a new energy? Are you committed to a trusted range of colour, instead? What combinations are catching your attention?

Essential products for men, women, children and the home § Search

Selected reading

Skedblad chair

Designed in 1933 by Swedish architect and furniture designer Carl Malmsten, and named after the bowl of a spoon, the Skedblad chair is used to furnish all ARKET cafés.

Take care of your products

Longevity is at the core of our brand. If our clothes are used beyond their first wearer, we have done something right. Designing for circularity starts at the drawing table – and extends to guiding customers on how to take care of our products.

Roasted aubergines and heritage tomatoes

This vegan dish is easy to prepare and delicious on its own as well as served as a side with other summery flavours.

Scent families

The International Perfume Museum outside Grasse is an open-air conservatory for fragrant plants and flowers connected to the area’s century-long history of perfumery. Its gardens are planted according to traditional scent families, with florals, herbs, woods and others grouped together.