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Privacy notice – Promotions  
 

Why do we use your personal data?

Upon your request we will process your personal data in order to provide you with promotions from us and from other brands of the H&M Group.
 

How do we use your personal data?

We will communicate with you either through email or text-message, or in your Brand account where our promotions will be displayed in your web browser. If you are a user of a social media platform you may even hear from us in your feed. To be able to identify you in these different channels we use your name and email – address. If you have chosen to receive promotion through SMS, then we use your phone number to be able to communicate with you.
 

In order to make promotions even more relevant to you we may personalise the content before we send it based on what we know (or perceive we know) about your interests and preferences. Personalisation also comes through analyzing and predicting aspects concerning your interests, preferences, behavior etc., by making use of a combination of data about you such as your personal details and shopping history as well as data from third parties.
 

For social media advertising we use target group definitions provided by the social media platform provider. We use target group definitions on the basis of general demographic details, behaviour, interests and connections. We may also use data from web site “cookies” (first- and third-party cookies), pixels and plug-ins and similar technologies tracing the websites you have used recently, your clicks and likes. To keep you updated about the use of “cookies”, please check out our Cookie Notice here. 
 

Who has access to your personal data?

We may share your personal data within the H&M Group. Data will also be shared, when necessary, with third party communication providers, media agencies and technical suppliers for analytics, content creation and distribution.
 

To be able to provide you with promotions in your personal social media feed we will use listing-services such as custom audience. To do so we will match your contact details for instance email address with the social media platform such as Facebook, Google, Snapchat etc. We will use a hashing technique to make sure we handle your data in a secured way. Any social media or communication service provider is responsible for their own personal data processing activities.
 

Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.
 

What is the legal ground to process your personal data?

The processing of your personal data is based on your consent when you agree to receive promotions from us and from other H&M Group brands. 
 

How long do we keep your data?

We will use your personal data no longer than necessary. Personal data solely collected and used for the purpose of providing you with promotions will be erased upon the withdrawal of your consent or your request for erasure. 


However, we may continue to keep and use your data if we have outstanding obligations to you or by any other reasons are prevented from erasure, for example if you have an open order or unsettled debt.

 

Your right to withdraw your consent?

If you don’t want to receive any further promotions, you have the right at any time to withdraw your consent.
 

As an alternative mean you can also stop us sending promotions in your social media feed, by configuring the privacy settings of the social media platform.
 

Regardless of above, we will stop sending promotions in you channels if you haven’t opened any emails from us during the last year. 
 

How to withdraw you consent?

You have three options for consent withdrawal;

Follow the instructions in each email,

Edit the settings in your Brand account

Or

Contact "Customer Service" at customerservice@arket.com.  

 

Read our General privacy notice

 

 

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        lyocell 

        Department
        StillLife Front Image of Arket Relaxed Lyocell Trousers in Beige
        Id 0840495006
        Product Relaxed Lyocell Trousers
        Price
        €69
        0840495006 0840495_group_006 Trousers - women_trousers_all EUR 69.0 69.0 Relaxed Lyocell Trousers Off-White Off-White China
        StillLife Front Image of Arket Cotton Voile Slip Dress in Black
        Id 0794802001
        Product Cotton Voile Slip Dress
        Price
        €89
        0794802001 0794802_group_001 Dresses - women_dresses_all EUR 89.0 89.0 Cotton Voile Slip Dress Black Black Turkey
        Id 0840495001
        Product Relaxed Lyocell Trousers
        Price
        €69
        0840495001 0840495_group_001 Trousers - women_trousers_all EUR 69.0 69.0 Relaxed Lyocell Trousers Black Black China
        StillLife Front Image of Arket Relaxed Lyocell Trousers in Blue
        Id 0840495002
        Product Relaxed Lyocell Trousers
        Price
        €69
        0840495002 0840495_group_002 Trousers - women_trousers_all EUR 69.0 69.0 Relaxed Lyocell Trousers Dark Blue Dark Blue China
        StillLife Front Image of Arket Gathered Lyocell Dress in White
        Id 0856934001
        Product Gathered Lyocell Dress
        Online exclusive
        Price
        €115 €58
        0856934001 0856934_group_001 Dresses - women_dresses_all EUR 58.0 115.0 Gathered Lyocell Dress Green/Floral Green/Floral China
        Id 0856379001
        Product Linen Blend Trench Coat
        Online exclusive
        Price
        €190
        0856379001 0856379_group_001 Jackets & Coats - women_jacketscoats_all EUR 190.0 190.0 Linen Blend Trench Coat Pink Pink China
        StillLife Front Image of Arket Fluid Lyocell Shirt in Grey
        Id 0844794004
        Product Fluid Lyocell Shirt
        Price
        €79
        0844794004 0844794_group_004 Shirts - men_shirts_all EUR 79.0 79.0 Fluid Lyocell Shirt Dusty Green Dusty Green China
        StillLife Front Image of Arket Twill Overshirt in White
        Id 0759775009
        Product Twill Overshirt
        Price
        €89 €45
        0759775009 0759775_group_009 Shirts & blouses - women_shirtsblouses_all EUR 45.0 89.0 Twill Overshirt Off-White Off-White China
        Id 0914286001
        Product Draped Lyocell Top
        Price
        €39
        0914286001 0914286_group_001 Tops - women_tops_all EUR 39.0 39.0 Draped Lyocell Top Black Black Turkey
        StillLife Front Image of Arket Lyocell Shirt Dress in Beige
        Id 0861835001
        Product Lyocell Shirt Dress
        Price
        €115 €58
        0861835001 0861835_group_001 Dresses - women_dresses_all EUR 58.0 115.0 Lyocell Shirt Dress Dark Beige Dark Beige China
        Id 0844794001
        Product Fluid Lyocell Shirt
        Price
        €79
        0844794001 0844794_group_001 Shirts - men_shirts_all EUR 79.0 79.0 Fluid Lyocell Shirt Black Black China
        Id 0911948001
        Product Merino Lyocell T-shirt
        Price
        €39
        0911948001 0911948_group_001 Tops - women_tops_all EUR 39.0 39.0 Merino Lyocell T-shirt Black Black China
        StillLife Front Image of Arket Flowy Workwear Jacket in Beige
        Id 0860066004
        Product Flowy Workwear Jacket
        Price
        €150 €75
        0860066004 0860066_group_004 Jackets & Coats - women_jacketscoats_all EUR 75.0 150.0 Flowy Workwear Jacket Khaki Green Khaki Green China
        StillLife Front Image of Arket Fluid Lyocell Shirt in Blue
        Id 0844794005
        Product Fluid Lyocell Shirt
        Price
        €79
        0844794005 0844794_group_005 Shirts - men_shirts_all EUR 79.0 79.0 Fluid Lyocell Shirt Dark Blue Dark Blue China
        StillLife Front Image of Arket Cotton Voile Slip Dress in Beige
        Id 0794802004
        Product Cotton Voile Slip Dress
        Price
        €89
        0794802004 0794802_group_004 Dresses - women_dresses_all EUR 89.0 89.0 Cotton Voile Slip Dress Beige Beige Turkey
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