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brand Maruai

Established in 1888, Japanese brand Maruai seeks to highlight the natural beauty of paper. Their NuRIE series is a set of imaginative colour-in canvases for children and adults to gather around.

brand Maruai

Maruai logo

Maruai is a paper-products manufacturer established in 1888 in Yamanashi, Japan, as a wholesaler of handmade washi (a type of paper used in traditional Japanese paper art). With a large range of paper goods and stationery items, the company still works to highlight the natural beauty of paper. Their NuRIE series is a co-operation with Tokyo’s Swimmy Design Lab and brings together ‘design + fun + functionality’ in huge line-drawing sheets for both children and adults to colour. The large, white canvases are developed to inspire conversation and storytelling through collaborative and unique artworks.