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brand BRIO

Swedish BRIO is one of the most highly regarded toy companies in the world, specialising in simple and robust wooden toys in bright, primary colours.

brand BRIO

brio logo

BRIO started as a family business in a small town in southern Sweden in the late 1800s. With its head office still located in southern Sweden, BRIO has grown into one of the most highly regarded toy companies in the world. The toys are made in bright, primary colours and out of robust materials. The ingenuous design language is at the core of BRIO’s free-play philosophy – helping children to grow through play by making toys that stimulate their imagination. Another signature is quality handicraft and sustainable materials. BRIO toys are timeless and long-lasting, and all BRIO wooden toys are made from FSC®-labelled wood, ensuring they originate from renewable forests.