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arket UI Kit

Guidelines for how to work with the website and newsletters.

 

 

Logotype

To download the logotype, right click it and choose "Save as…"

 

 

 

 

 

 

 

 

Headlines / formatting

Titles should ideally follow the classic ARKET-formatting to differentiate it from other brands and identities. The formatting is a mixture of a prefix (in the font ARKET Sans SC) and a Title (in the font Arket Sans). Both fonts should be the same size. Ideally prefix and title should be on one row, but if the format does not allow it two rows (centered) is fine.

The list below contains the "approved" prefixes and examples of how to work with them.

 

 

prefix  Title

 

 

theme Garden flowers

ss19 Wardrobe update

dresses A new etiquette

in season Dresses

Category Sweaters

type Crew-necks

room Kitchen

scent Baie rose

flavour Orange

brand Bordallo-Pinheiro

collaboration Linnéa Andersson and ARKET

designer Linnéa Andreasson

artist Linnéa Andreasson

Overshirts Styling notes

guide How to wear a suit

history A-line silhouette

material Brass

fabric French terry

arket Gift guide

supplier Aquafil

brand Nike

index Stores

care Cashmere

care Cashmere

20% off Selected dresses

20% off material Brass

20% off material Brass

Valid until may 20

 

 

 

 

 

Body texts

Keep introductory texts to a maximum of 220 characters to cater for mobile and not feel too overwhelming. Aim for around 65–75 characters per row.

 

 

prefix Title

Introductory text in 20/13px should ideally be maximum 220 characters to cater for mobile users and to not feel overwhelming. The body text can then continue further down preferably with other types of content in between.

prefix Title

Introductory text in 20/13px should ideally be maximum 220 characters to cater for mobile users and to not feel overwhelming. The body text can then continue further down preferably with other types of content in between.

 

 

Free shipping levels

Free shipping over 150 EUR
Free shipping over 150 GBP
Free shipping over 1000 SEK
Free shipping over 800 DKK
Free shipping over 1500 NOK

 

UI Kit Call to action (100% container width)

 

 

UI Kit Fonts

Arket Sans

ARKET SANS 28 PX
1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

font-size 28px; line-height 1.5em;

ARKET SANS 22 PX
1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

Font-size 22px; line-height 1.5em;

ARKET SANS 14PX
1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

font-size 14px; line-height 1.5em;

22px Arket Sans SC

1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

Arket Sans SC Mono 22 px

1234567890

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

Arket Dingbats 20px

1234567890

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

Bg color text-readmore

Nam quis nulla. Integer malesuada. In in enim a arcu imperdiet malesuada. Sed vel lectus. Donec odio urna, tempus molestie, porttitor ut, iaculis quis, sem. Phasellus rhoncus. Aenean id metus id velit ullamcorper pulvinar. Vestibulum fermentum tortor.

Bg color text-readmore

Nam quis nulla. Integer malesuada. In in enim a arcu imperdiet malesuada. Sed vel lectus. Donec odio urna, tempus molestie, porttitor ut, iaculis quis, sem. Phasellus rhoncus. Aenean id metus id velit ullamcorper pulvinar. Vestibulum fermentum tortor.

The Nordic Outdoors

theme The Nordic Outdoors

Drawing inspiration from the wilderness of the North, the ARKET outerwear collection is designed to adapt to the changing weather typical for the Nordic climate.