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arket UI Kit

Guidelines for how to work with the website and newsletters.

 

 

01 Page templates

These are the current campaign template pages that we have used.
 

 

 

 

02 Headlines / formatting

A display of various headlines with approved prefixes. Line is optional.

 

 

theme Garden flowers

ss19 Wardrobe update

dresses A new etiquette

in season Dresses

Category Sweaters

type Crew-necks

arketype Suits

scent Baie rose

brand Bordallo-Pinheiro

guide How to wear a suit

history A-line silhouette

material Brass

index Stores

20% off Selected dresses

20% off material Brass

20% off material Brass

Valid until may 20

 

 

 

03 Headline + body text

Prefix, headline and left aligned body text. Keep introductory text to a maximum of 220 characters to cater for mobile and not feel too overwhelming. Aim for around 65–75 characters per row.

 

 

prefix Title

Introductory text in 20/13px should ideally be maximum 220 characters to cater for mobile users and to not feel overwhelming. The body text can then continue further down preferably with other types of content in between.

prefix Title

Introductory text in 20/13px should ideally be maximum 220 characters to cater for mobile users and to not feel overwhelming. The body text can then continue further down preferably with other types of content in between.

 

 

 

04 Logotype

 

 

 

 

UI Kit Call to action (100% container width)

 

 

UI Kit Fonts

Arket Sans

ARKET SANS 28 PX
1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

font-size 28px; line-height 1.5em;

ARKET SANS 20 PX
1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

Font-size 20px; line-height 1.5em;

ARKET SANS 13PX
1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

font-size 13px; line-height 1.5em;

20px Arket Sans SC

1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyz

20px Arket Sans SC

1234567890
ABCDEFGHIJKLMNOPQRSTUVXYZ

1234567890

ABCDEFGHIJKLMNOPQRSTUVXYZ

Arket Sans SC Mono 20 px

1234567890

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

Arket Dingbats 20px

1234567890

ABCDEFGHIJKLMNOPQRSTUVXYZ

abcdefghijklmnopqrstuvxyz

Bg color text-readmore

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