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men A clearer focus

A call to pay attention: to all the small the things that go unnoticed in the everyday, and to the details that distinguish the clothes we wear. Showcasing a collection of pieces for in-between seasons, our latest edit is a guide to a clearer focus ahead of the upcoming change of seasons and the renewal it usually brings.

Consider the feel of denim and corduroy, crisp twill and knits. How heavy, structured or fluid do you enjoy your garments? Where does softness come in? 

From wide to slim fitting: do you lean into the freedom of relaxed lines? Are you drawn to fits closer to the body? How do you find harmony in the silhouettes you wear?

How do you usually build your everyday ensembles? Do you lean to a casual or a smarter feel? What pieces do you consider distinctly yours? What are your constants, and your playgrounds? 

Spring often suggests a softer palette. Do you feel the need for a new energy? Are you committed to a trusted range of colour, instead? What combinations are catching your attention?

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About ARKET

editorial Selected reading

People

SEEING THE WORLD ANEW

‘I have always felt like a mother without children. Now I'm a mother with a child, which kind of makes me feel more at home.' ARKET meets with Lina, Hanna and their 1.5-year-old son Sid.

 

 

RECIPE

BAKED SWEET POTATOES WITH APPLE SALSA

Prepare for holiday gatherings and cosy days at home with a new recipe from Martin Berg, head chef at the ARKET Café. Saffron and almond cookies – easy to make, impossible not to love.

 

care

TAKE CARE OF YOUR PRODUCTS

Longevity is at the core of our brand. If our clothes are used beyond their first wearer, we have done something right. Designing for circularity starts at the drawing table – and extends to guiding customers on how to take care of our products.