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Baby ARKET family

At ARKET we’re interested in the multiple aspects of modern living, including parenthood. A long-time collaborator and friend of the brand, Mame Thiane Camara is a London-based model and the mother of little Jasmine, who recently turned six months old. Curious about her new perspectives, we reached out to her in London to discover more about her impressions and priorities during this new life chapter.

‘Quality and sustainability are important considerations when I choose garments for my children. I also try using eco-friendly products. At work, for example, I always bring my own water bottle to avoid using single-use plastic. It’s all about reducing the amount of Earth's resources that we use to help protect it.’

‘I love being a parent. My children have taught me patience, an amazing kind of love, and how to be a better person for them. I’m thankful they’re a part of my life. I have more respect for my own parents now – I’m constantly saying thanks to my mother for everything she has done for me!’

Baby ARKET family

Women ARKET family

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ARKET café

ARCHIVE

The notion of the archive is one of ARKET’s central themes and runs as a common thread through the brand. It represents the long-lasting nature of our collections, an extensive library of design history and vintage samples, our ideal of transparency, as well as the inspiration for and name given to our in-store shelving system. The digital ARKET / ARCHIVE captures research, inspiration, and past projects, and forms the collective story of who we are.

Archive Selected reading

Knowledge

Poplin

Poplin is the popular term for plain-weave cotton shirting. The fabrics are woven with single yarns in both warp and weft, resulting in a smooth and silky texture.

Balance

Cold-water swimming

Praised for its numerous health benefits, cold-water swimming has a long-established tradition in the Nordic countries. 

Food

Food, climate and change

Line Gordon is an internationally recognised scientist and professor in Sustainability Science, focusing on water, food and the biosphere.

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Materials
Suppliers
Design
Food
People
Balance
Knowledge
Community
Environment

The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.