A modern-day market that offers essential products for men, women, children and the home, ARKET stores also include a café based on the New Nordic Food Manifesto. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time.
A nod to the team’s Nordic heritage, ARKET in Swedish means ‘sheet of paper’. It also alludes to concepts returned to often while developing the brand: Archive, Archetypes, Market.
ARKET’s team includes designers, chefs, architects, buyers and writers. 130 of them work in the Stockholm office, sharing their expertise and experience in pursuit of a common goal. Satellite production teams around the globe closely collaborate with ARKET’s suppliers.
A unique 9-digit code is given to and shown with each product. For example, a women’s recycled cashmere sweater is identified as 213003-201, which denotes the department (2: Women), category (13: Tops), product (003) and material (201 is Extra long stape clotton). An additional letter is added for Recycled (R) and/or Organic (O) materials. This simple system has been created to enable customers to find and re-find products easily, in both physical and digital stores, and as a tool for ARKET’s archive to record and catalogue products.
The starting point for each product is quality, building on the strengths of each production market. Value for money will be ensured by economies of scale, by initiatives like the yarn projects, and, above all, by establishing enduring styles. The result will be a seasonless production flow, lower development costs, and the flexibility to refine over time. This will also help achieve strong, long-term relationships with suppliers working together towards the same goals.
A logical consequence of ARKET’s focus on enduring designs and products. Sustainability as a primary consideration has been naturally incorporated into all processes, from choosing suppliers and materials to informing customers about the care of products to prolong their lifespan.
This is a common thread both physically and metaphorically. It represents the collection’s long-lasting nature, the extensive and easily accessible vintage sample library, and the name given to our in-house developed shelving system. The idea of an archive is ARKET’s central theme.
Because there is no need to reinvent products that have already been perfected, ARKET’s own collection is complemented by the best from other brands – mainly shoes, accessories and homeware.
Please get in touch via firstname.lastname@example.org or via customer service.
ARKET is a brand within the H&M group
H&M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46A, 106 38 Stockholm, Sweden
Company registration number
GBC – 5560701715
VAT registration number
For corporate information, visit about.hm.com
Carina Seth Andersson
Men everyday wardrobe
Merino Yarn Project Men
Merino Yarn Project Women