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brand New Balance

New Balance was founded in 1906 with a mission to make better fitting and more comfortable footwear. With an archive of iconic models dating from the 1980’s and ‘90s, the brand continues to refine the performance of today’s athletic shoes.

brand New Balance

William J. Riley founded New Balance in 1906. Originally devoted to the construction of arch supports and other accessories to improve the fit and balance of shoes, New Balance gained a reputation among police officers, firefighters and other professionals who needed to stand for long working hours.

Following Riley’s original mission to design for improved comfort, the brand introduced its first athletic model in 1960. The Trackster was the first ever running shoe to be offered in multiple widths – and the first to be made with a rippled sole.

New Balance’s 990 and 576 silhouettes were both launched in 1982 and marked a turning point in the world of technical footwear (the 990 was the first athletic shoe to be sold at over $100). With an archive of iconic models dating from the 1980’s and ‘90s, New Balance continues to refine the performance of today’s running shoes.