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KNOWLEDGE

OAKMOSS

Knowledge One of the single-ingredient scent concepts for bath and body, Oakmoss has a deep and earthy fragrance, with fresh spicy tones and a hint of bark.

Oakmoss is a pale-green lichen that grows by symbiosis on the bark of both deciduous trees and conifers, primarily on oaks. It is harvested in cool and damp forested regions in Central Europe and around the Mediterranean Sea. The rootless plant hangs from the trunks and branches in bushy clusters, with a length of about three centimetres.

Oakmoss has a deep and earthy scent, with fresh spicy tones and a hint of bark. It has been used in perfumery since the 16th century and is one of the essential ingredients in classic chypre and fougère fragrances, both forest-like with woody accords. Oakmoss is often a counterpoint to floral and citrus notes and, on its own, it is reminiscent of foliage and damp soil.

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About ARKET

editorial Selected reading

People

ARKET and Apartamento Bookshop

For the launch of the ARKET and Apartamento Bookshop, a collaborative pop-up touring Berlin, Stockholm, Paris and Barcelona throughout 2024, the Apartamento editorial team invited photographer Iris Humm to capture some day-to-day scenes and moments at their head office.

 

 

RECIPE

BAKED SWEET POTATOES WITH APPLE SALSA

Introducing a new seasonal recipe from Martin Berg, our head chef at the ARKET Café. Baked sweet potatoes with fresh and herby apple salsa, a lighter vegan dish for weekday dinners or suitable as a side on the Sunday brunch table.

 

care

TAKE CARE OF YOUR PRODUCTS

Longevity is at the core of our brand. If our clothes are used beyond their first wearer, we have done something right. Designing for circularity starts at the drawing table – and extends to guiding customers on how to take care of our products.