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Women The denim edit

Introducing the new arrivals in the ARKET jeans collection. Made of 100% organic cotton. From well-known classics to the bolder silhouettes of the season, these are our favourite jeans this spring – and how to style them.

Pairing denim with even more denim is indeed a great idea – a monochrome look outside of black or white. Go for a workwear feel or an elegant look depending on the weight, shape and wash of the denim you choose.

02 Double basics

Blue jeans and a white shirt are an obvious match. Any denim silhouette will work: from a classic straight leg to a modern barrel silhouette. Here, the dainty frills in the crisp white shirt add a romantic twist to the bold denim.

03 The flare

A bold silhouette, yet also a timeless classic, the flare – or bootcut – is an archetype in its own right. Seen here with a fitted top, which is a wonderful pairing to the jeans' silhouette.

04 The raw denim

The most structural of denim fabrics at first, yet the most personal over time and wear. We love the durability of raw denim and its ability to become a signature piece, different for every wearer.

05 The timeless match

A pair of straight jeans and a white T-shirt are yet another reliable and versatile match. Both pieces are also fun to experiment with – try going up in size for a relaxed look, or choose your trusted size for a neat regular fit.

06 A statement piece

A surprising way to introduce denim into your outfit, but also practical and fun. Our puffy tote bag gets a new look this spring with patchwork denim. A practical statement piece that will age beautifully, just like your favourite jeans.

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KNOWLEDGE

Spring overshirts

Modern overshirts are inspired by functional workwear and utility garments, including the French blue work jacket, military jackets and artisan smocks. Minimally detailed and cut with extra room, they’re the perfect layer for the transitional season.

 

People

The beauty of slow flowers

By appreciating the full cycle of a plant’s life and exploring our local environment, we can deepen our connection with nature and find beauty in everything that grows and changes, says Maria Berg, floral designer and head stylist at Rosendal’s Garden in Stockholm.

Materials

Premium recycled cotton

By carefully preserving cotton fibres from textile waste and spinning them with certified organic cotton, Los Angeles-based Circular Systems creates the world’s most premium recycled cotton yarn.  

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.