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Every day denim

  1. Josephine & Nimmie
  2. Bo
  3. Zuleika & Vanessa
  4. Denim Satisfaction Guarantee
  5. Mark with Indie Mae & Rome
  6. May
  7. Hugo
  8. Jay & Niki
  9. Fiona
  10. Roger & Jonathan


 

Josephine, 23  k

When I was younger, I was a competitive swimmer. I used to train a lot. Now it’s a thing I love doing by myself. I feel very natural in the pool, completely suspended in water, pushing the body without the strains I would feel if I was running or something. Nothing is hurting, I’m not sweating, it’s like my body knows its own limits when it’s in the water.

  1.   - Menswear fashion student
  2.   - Swimmer
  3.   - Cat owner

Nimmie, 19  k

I joined the feminist society at my school when I was about 14. It was an all-girl school and we were told girls could do anything. I think that’s where my interest in politics was born. I’m too young to have voted but I’ve been to a lot of marches. Since last year I’ve been studying politics at King’s College in London. I feel it’s important to know about the things you want to change.

  1.   - Political science student
  2.   - Documentary fan
  3.   - Indie festival-goer  
Product Crew-Neck T-shirt
Color White
Price
125 DKK
Product STRAIGHT Vintage Jeans
Organic cotton
Color Blue
Price
590 DKK

Bo, 24  k

The first thing I do in the morning is check the market news. I got interested a few years ago after reading a Warren Buffett biography. Many people consider investments and businesses to be very complicated, but it can actually be quite basic and fundamental. What’s the company’s business idea? Is it sustainable? Can I relate to it, do I like it? But I got burned in the beginning. I trusted some people’s advice and had to learn my lesson.

  1.   - Model & Economics student
  2.   - Stock market enthusiast
  3.   - Gymmer
Product Heavyweight T-Shirt
220 GSM
Organic cotton
Color White
Price
200 DKK

Zuleika, 18  k

My name comes from the main character of a book my mum used to love, ‘Zuleika Dobson’ by Max Beerbohm. It’s a satire from the early 1900s. She’s an Arabic princess and she is supposed to be a really funny person, someone with her own values, who’s true to herself. I have multiple books going at the moment, but this one I’ve actually never read.

  1.   - On a gap year
  2.   - Feminist
  3.   - Horse rider

Vanessa  k

I’m really passionate about my daughters. It’s like I’ve literally produced my own best friends. They’re hilarious, and such good humans, really aware of the world. They’re generous and supportive, they push me in the right direction. And they’re not judgemental. They’re confident enough in themselves to not mind whatever I do. It’s what you look for in a friend.

  1.   - Model & Actress
  2.   - Health-conscious
  3.   - Mother of three
Product REGULAR Overdyed Jeans
Cropped
Organic cotton
Color Ecru
Price
490 DKK
Product STRAIGHT Rinsed Ecru Jeans
Organic cotton
Color Ecru
Price
490 DKK
Product Lace Knit Short-Sleeve Jumper
Color White
Price
590 DKK
Product Kitten-Heel Leather Bootie
Color Dark Beige
Price
1500 DKK

Wear it, love it or return it


 

Mark, 51  k

Back in the late ‘80s I used to be with a dance crew called the London Allstar Breakers. We were one of the biggest in the UK. We won a few competitions, performed at the big venues in London and did shows in New York City. We were on TV and even did a movie. My dancer name was Flipski. But that was years ago, now. Years ago.

  1.   - Bus driver
  2.   - Granddad and father
  3.   - Ex-breakdancer

Indie Mae, 5

  1.   - Student
  2.   - Singer
  3.   - ‘Frozen’ fan


Rome, 6

  1.   - Student
  2.   - Dancer
  3.   - Footballer
Product Midweight T-Shirt
170 GSM
Color White
Price
125 DKK
Product SLIM Rinsed Stretch Jeans
Color Dark Blue
Price
590 DKK
Product Shirt 13 Denim
Color Dark Blue
Price
750 DKK
Product Slim Stretch Jeans
Color Blue
Price
250 DKK
Product Rib Jersey Top
Organic cotton
Color Off White
Price
125 DKK
Product Slim Stretch Jeans
Organic cotton
Color Blue
Price
250 DKK
Product Iron-on-Patches
Color Green/Orange
Price
39 DKK
Product Iron-on-Patches
Color Blue/Pink
Price
39 DKK
Product Iron-on-Patches
Color Yellow/Off White
Price
39 DKK

May, 22 k

I’m very much a country person. It’s so relaxing to be out of the city. I live in a seaside town and can just walk out the door and down the road to get to the beach. You know, fresh air, picnics, ice cream, fish and chips. Everyone is always busy in the city and on their way to someplace else. In the countryside, people are enjoying where they are more.

  1.   - Model & Zoo Worker
  2.   - Animal lover
  3.   - Identical twin
Product SLIM Vintage Stretch Jeans
Organic cotton
Color Blue
Price
590 DKK
Product Denim Shirt
Organic cotton
Color Blue
Price
590 DKK

Hugo, 53  k

I love dancing and moving. I love music, but I have no talent to play. I think that’s why I started DJing. It really is a universal language. You’re creating a space where people can commune, and it doesn’t matter where you’re from or who you are. There’s no need for words. House music especially is a truly global thing, mixing sounds and emotions from all over the world. Dance floors and clubs are the same everywhere.    

  1.   - Triathlon organizer & Model
  2.   - Father
  3.   - Deep house DJ 
Product REGULAR Vintage Indigo Jeans
Color Mid Blue
Price
650 DKK

Jay, 58 & Niki, 59  k

We’ve been married for 30 years and together for 36. Often you develop individual interests over the years but we’re quite compatible, especially on a spiritual level, as we’re on a similar journey together. We’re both clean and sober. It’s something we’re really proud of and it’s a big part of our lives. It has led us to seek a different way of life, something sustainable and real, where you’re really conscious of the impact you’re creating in the world.

  1.   - Textile designers & Shop Owners
  2.   - Vegetarians
  3.   - Buddhists & yogis
Product Leather Court Trainers
Color Off White
Price
990 DKK
Product RELAXED Vintage Jeans
Organic cotton
Color Dark Blue
Price
590 DKK
Product Denim Shirt
Organic cotton
Color Blue
Price
590 DKK
Product Veja Wata Trainers
Color White/Red
Price
650 DKK

Fiona, 30 with Yves & August   k

I believe in social and personal change through the arts. I've been running workshops with young people at an adolescent psychiatric unit for the last eight years. The focus is very much on movement and playfulness; we do a lot of mime and theatre, role play and improvisation. Even if it’s on a micro-level, you can see a big development in how the participants are able to engage and gain confidence. We encourage the group to use body language and physicality to communicate rather than speaking, which can sometimes be difficult for them. Even just making eye contact can be a huge milestone for some of these young people.

  1.   - Film maker, Musician & Community Arts Practitioner
  2.   - Feminist
  3.   - Proud Northerner
Product Crew-Neck T-shirt
Organic cotton
Color White
Price
55 DKK
Product Slim Stretch Jeans
Color Blue
Price
250 DKK

Roger, 31   k

I’m an esoteric. I do palm readings and read tarot cards for friends, family, and random people at the pub when I’m drunk. I started watching tutorials on Youtube and learned how to do it. There’s three main lines. The bottom one is for your love life, the middle one is your head and mental life, and the top one is your emotions. You look at how the lines curve, if they’re broken, the patterns they create. The important thing is, you really need to feel the person. 

  1.   - Publicist
  2.   - Skater
  3.   - Tattooist

Jonathan, 34   k

I recently payed £600 to see a tarot reader in New York called Big Mama. She’s absolutely amazing. She was right on the money. It was really, really worth it. I went back the next day to do a second reading. The answers you get can obviously be a bit generic, but to me it’s a means of opening up and being introspective. It’s a chance to stop and pause and ask yourself the big questions. To quiz and challenge yourself. It really stimulates dialogue.

  1.   - Director & Business Developer
  2.   - Marathon runner
  3.   - Blue-enthusiast
Product Midweight T-Shirt
170 GSM
Color White
Price
125 DKK
Product SLIM Rinsed Stretch Jeans
Color Dark Blue
Price
590 DKK
Product Shirt 13 Denim
Color Dark Blue
Price
750 DKK
Product Tricker’s ARKET Stephen
Color Black
Price
3500 DKK

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