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About  ARKET is a modern-day market and lifestyle destination offering essential products for men, women, children and the home, as well as a New Nordic vegetarian café. The wide assortment of fashion, food, scents, beauty and functional home items is curated to simplify good choices and provide inspiration for a more beautiful everyday life.

ARKET’s design studio and head office are located on Södermalm in Stockholm, Sweden, and in total we are more than 200 people working for the brand around the world: designers, chefs, architects, buyers, pattern-makers, producers, mothers, fathers, readers, runners, artists and hobby gardeners. Our shared mission is to democratise quality and make sustainable design accessible to more people. With a circular approach and a high level of transparency into our processes, we also want to drive forward positive change in the fashion and design industry.

About New Nordic Everyday Design

History The concept of everyday beauty was a major influence on the Nordic modernist movement in the mid-20th century – and one of the starting points for developing the ARKET brand. Formulated in 1919 by Swedish art historian Gregor Paulsson, ‘Vackrare vardagsvara’ – More beautiful everyday things – became the slogan for a new democratic approach that aimed to bridge the worlds of arts, crafts, and functional form to produce affordable and widely accessible items for everyday use.

In the Nordic countries, this ambition was associated with a new ideal of beauty which favoured clean lines, a neutral colour palette and solid materials inspired by nature and the northern climate. Above all, it made functionality and durability the basis for good design. With special attention to sustainable practices, ARKET continues to build on the Nordic tradition of functional beauty and the mission to enhance life through well-designed everyday things. Each of our products is carefully made to be used and loved for a long time, with the intention to leave a lighter footprint and build style beyond seasons.

Martin Berg, head chef at ARKET café

About ARKET Café

Our café is a seasonal vegetarian kitchen and coffee shop promoting natural flavours and a modern, more sustainable way of eating. The menu reflects our vision of the New Nordic everyday food. It emphasises traditional methods and healthy ethically-produced ingredients, consciously combining our Northern recipes with influences from abroad.

Our head chef Martin Berg describes himself as ‘on a mission’. One of the early proponents of the New Nordic food movement, Martin has a rich background in sustainable and sensitive cooking, as the executive chef at the Michelin-star restaurants Mathias Dahlgren and the co-founder of the Green Rabbit rye bakery and organic café in Stockholm. 

His work with ARKET Café is based on the conviction that the transformation towards a healthier and more sustainable food culture needs to be broader and more accessible than the world of fine dining, encompassing our everyday meals and habits. By offering a delicious seasonal menu based on whole grains, fruits, vegetables, nuts, seeds and traditional legumes, Martin’s mission is to inspire people to choose the positive alternative.

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Essential products for men, women, children and the home § Search

editorial Selected reading



‘I have always felt like a mother without children. Now I'm a mother with a child, which kind of makes me feel more at home.' ARKET meets with Lina, Hanna and their 1.5-year-old son Sid.





Prepare for holiday gatherings and cosy days at home with a new recipe from Martin Berg, head chef at the ARKET Café. Saffron and almond cookies – easy to make, impossible not to love.




Longevity is at the core of our brand. If our clothes are used beyond their first wearer, we have done something right. Designing for circularity starts at the drawing table – and extends to guiding customers on how to take care of our products.

ARKET is a brand within the H&M group Registered office H&M Hennes & Mauritz GBC AB Mäster Samuelsgatan 46A 106 38 Stockholm Sweden Company registration number GBC – 5560701715 Registered in Sweden VAT registration number SE 556070171501 For corporate information, visit