Privacy notice - Customer service

Why do we use your personal data?  

We will use your personal data to manage your queries, to handle your contacts and to provide you with support, through e-mail, phone, our chat function and through social media. We may also contact you if there is a problem with your order.


How do we use your personal data?

We will only use such personal data necessary for providing the service to you in a secure and efficient way. We will use the personal you provide us with when you contact us, such as contact details, birth date and other necessary information. In order to resolve your case, we may also need to access and use transaction data such as order, payment and delivery information.


Who has access to your personal data?

Personal data may be shared within H&M Group. Data that is forwarded to third parties, is only used to carry out certain tasks on our behalf such as call center services.

Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.


What is the legal ground to process your personal data?

In order to provide you with the best possible Customer Service, we must collect and use your personal data. This is justified on our legitimate interest as a business.

How long do we keep your data?

We will keep your data for as long as we need to handle your case. We may continue to keep and use your data if we have outstanding obligations to you or by any other reasons are prevented from erasure.

Your right to object to processing of your data

You have the right to object to the processing of your personal data that is based on Arket's legitimate interest by contacting Customer Service at


Read our General privacy notice