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ARKET presents

A New Nordic Holiday Story

by Julia Thorell
Illustrator & author

For this year’s holidays, we have invited Swedish illustrator Julia Thorell to explore the modern traditions of the season. Based on the concept of a New Nordic Holiday story, she has created a shared festive table for our family and friends.

The scene is inspired by childhood memories and imbued with the lively, sometimes chaotic energy of family gatherings. Julia Thorell lives in Stockholm and is the author of several books on coming of age, families and modern relationships, including two graphic novels and the children’s book ‘Julia’s World’, which has also been translated into Chinese.

Get in the holiday mood with Julia's illustrations that will be on display in all ARKET shop windows from 26 November

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FOOD

AWAY FROM THE THROWAWAY CULTURE

Understanding the links between ecosystems and human welfare quickly leads to questions on farming, cultivation and how we manage our waster resources, says professor Line Gordon, Director of the Stockholm Resilience Center.

 

 

People

THE NEED FOR A NEW NORMAL

More sustainable design shouldn’t be an indulgence, but the first and easy choice for anyone who wants to live consciously, says ARKET Head of Growth & Sustainability, Ville Klemming.

 

Material

GOTLAND WOOL: A RESCUED RESOURCE

Our new knitwear collection is made using undyed Gotland wool, a Swedish variety named after the island of Gotland in the Baltic Sea. The project supports small family-owned farms and saves premium-quality material from going to waste.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.