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Women Spring graphics

The spring and summer seasons simplify the act of getting dressed. Yet with less and lighter pieces to wear, each of them plays a more significant role in the overall look of an ensemble. These months are an invitation to flaunt the layers that have been hiding under heavy outerwear for months: mid-layers turn into top layers, making prints, patterns and other graphic elements the true protagonists of a look.

 

At ARKET, we carefully consider the visual features of every piece – the drape of a fabric, the silhouette of a garment along the body, and, of course, prints and patterns. In this edit, we present our favourite graphic elements of the season. Styling them is surprisingly easy, as there are no rules. An eclectic total look or a statement piece against a minimal backdrop: the choice is yours. 

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ARKET café

ARCHIVE

The notion of the archive is one of ARKET’s central themes and runs as a common thread through the brand. It represents the long-lasting nature of our collections, an extensive library of design history and vintage samples, our ideal of transparency, as well as the inspiration for and name given to our in-store shelving system. The digital ARKET / ARCHIVE captures research, inspiration, and past projects, and forms the collective story of who we are.

Archive Selected reading

Knowledge

Poplin

Poplin is the popular term for plain-weave cotton shirting. The fabrics are woven with single yarns in both warp and weft, resulting in a smooth and silky texture.

Balance

Cold-water swimming

Praised for its numerous health benefits, cold-water swimming has a long-established tradition in the Nordic countries. 

Food

Spring recipes

For a healthy spring start, green vegetables are taking over the menu in ARKET cafés. Spinach, fennel, spring onions, broccoli and fresh herbs are our seasonal heroes packed with chlorophyll.

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Environment

The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.