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Holiday 2023 A family album

With a collection that melds natural comfort with a hint of formal wear, our holiday campaign this year draws inspiration from the personal archives of relationships and emotions that is the family photo album: a unique blend of snapshots, selfies and thoughtfully composed portraits where the ordinary and the extraordinary meet, and where the history of our families is shaped, reformed, and relived.


For these images, we spent a day celebrating the festivities with the Stockholm-based He family in their self-designed weekend home south of the Swedish capital – partners Xiao and Mats, their children Juni and Mies, cousins Ava and Elin, grandparents Li and Shousheng, and Coco, the bunny.

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Skedblad chair

Designed in 1933 by Swedish architect and furniture designer Carl Malmsten, and named after the bowl of a spoon, the Skedblad chair is used to furnish all ARKET cafés.

Take care of your products

Longevity is at the core of our brand. If our clothes are used beyond their first wearer, we have done something right. Designing for circularity starts at the drawing table – and extends to guiding customers on how to take care of our products.

Roasted aubergines and heritage tomatoes

This vegan dish is easy to prepare and delicious on its own as well as served as a side with other summery flavours.

Scent families

The International Perfume Museum outside Grasse is an open-air conservatory for fragrant plants and flowers connected to the area’s century-long history of perfumery. Its gardens are planted according to traditional scent families, with florals, herbs, woods and others grouped together.