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Women The denim edit

Introducing the new arrivals in the ARKET jeans collection. Made of 100% organic cotton. From well-known classics to the bolder silhouettes of the season, these are our favourite jeans this spring – and how to style them.

Pairing denim with even more denim is indeed a great idea – a monochrome look outside of black or white. Go for a workwear feel or an elegant look depending on the weight, shape and wash of the denim you choose.

02 Double basics

Blue jeans and a white shirt are an obvious match. Any denim silhouette will work: from a classic straight leg to a modern barrel silhouette. Here, the dainty frills in the crisp white shirt add a romantic twist to the bold denim.

03 The flare

A bold silhouette, yet also a timeless classic, the flare – or bootcut – is an archetype in its own right. Seen here with a fitted top, which is a wonderful pairing to the jeans' silhouette.

04 The raw denim

The most structural of denim fabrics at first, yet the most personal over time and wear. We love the durability of raw denim and its ability to become a signature piece, different for every wearer.

05 The timeless match

A pair of straight jeans and a white T-shirt are yet another reliable and versatile match. Both pieces are also fun to experiment with – try going up in size for a relaxed look, or choose your trusted size for a neat regular fit.

06 A statement piece

A surprising way to introduce denim into your outfit, but also practical and fun. Our puffy tote bag gets a new look this spring with patchwork denim. A practical statement piece that will age beautifully, just like your favourite jeans.

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ARKET Café

archive Selected reading

FOOD

AWAY FROM THE THROWAWAY CULTURE

Understanding the links between ecosystems and human welfare quickly leads to questions on farming, cultivation and how we manage our waster resources, says professor Line Gordon, Director of the Stockholm Resilience Center.

 

 

People

THE NEED FOR A NEW NORMAL

More sustainable design shouldn’t be an indulgence, but the first and easy choice for anyone who wants to live consciously, says ARKET Head of Growth & Sustainability, Ville Klemming.

 

Material

GOTLAND WOOL: A RESCUED RESOURCE

Our new knitwear collection is made using undyed Gotland wool, a Swedish variety named after the island of Gotland in the Baltic Sea. The project supports small family-owned farms and saves premium-quality material from going to waste.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.