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Women Dressing up

Festive attire has traditionally been ruled by a certain etiquette. At ARKET we stand for bending and adapting those norms, and for creating our own.

This season, given the uncertainty surrounding parties and celebrations as we know them, breaking the formal-wear rulebook feels even more necessary. This edit features our favourite dress-up details for the season ahead. It is also an invitation to write your own rules – and to dress up, even if nobody is watching.

01  A romantic detail

Exaggerated shapes, broderie anglaise, scalloped edges and tie collars give a twist to classic shirts.

02  Shirting

The right crisp white shirt can be a noteworthy protagonist in formal wear.

03  Leather on leather

The luxurious feel of leather is an ideal companion for any festive occasion. 

04  A festive bag

According to our own version of etiquette, mid-sized bags with sparkling details are a festive accessory.

05  A mini dress

Over-the-knee lengths result in playful silhouettes, even more so when combined with over-the-knee boots.

06  Fun layering

Romantic details worthy of unexpected combinations. Layer this collar over any outfit to make your look extra special. 

07  Tall and tight boots

A mid-heel style with a close-fitting, very high shaft, these boots are made for slim-fit enthusiasts.

08  Flat boots

Heels in formal attire are absolutely optional in modern etiquette.

09  A bow

Small yet unexpected romantic details like this velvety hair bow add a lively touch.

10  A midi dress

Midi lengths are a classic among festive wear – flattering, elegant and easy to wear.

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The notion of the archive is one of ARKET’s central themes and runs as a common thread through the brand. It represents the long-lasting nature of our collections, an extensive library of design history and vintage samples, our ideal of transparency, as well as the inspiration for and name given to our in-store shelving system. The digital ARKET / ARCHIVE captures research, inspiration, and past projects, and forms the collective story of who we are.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.