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men The festive edit

Based around the elemental parts of the winter wardrobe, our new festive edit invites you to dress up by considering a few smart twists to your own personal style. Subdued details such a slightly sharpened silhouette, the structure and body of the cut fabric, and the rich hand feel of the weave make an impactful difference to the classic occasion look. Made from a variety of noble natural materials, all pieces are rendered in a deep colour palette of greys, blues, and shades of black. Continue reading to find out how we’re dressing up this holiday season.

01 Crisp shirting

A timeless occasion piece: the classic white shirt in a poplin rendition for a crisp yet lightweight feel. Get personal by buttoning and cuffing as you prefer.

02 Relaxed tailoring

A signature ARKET element of the contemporary wardrobe, this winter’s relaxed tailoring is sewn from tactile wool for an incredibly comfortable feel. Looser fits in straight and sophisticated shapes mark this a modern take on elegance.

03 Statement outerwear

A dressed-up impression begins at the outermost layer. The special occasions of the winter season call for proper outerwear like this topcoat, sewn from a sturdy woollen cloth that shields against the elements. It’s styled in a roomy, elongated silhouette to fit casually and comfortably over a suit or other layers worn underneath.

04 The overshirt suit

This two-piece suit expands beyond the blazer and gets a modern character. For those who favour the overshirt, this woollen iteration paired with matching tailored trousers offers a personal take on festive wear – a just-as-elegant option with a slightly more casual appeal.

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ARCHIVE

The notion of the archive is one of ARKET’s central themes and runs as a common thread through the brand. It represents the long-lasting nature of our collections, an extensive library of design history and vintage samples, our ideal of transparency, as well as the inspiration for and name given to our in-store shelving system. The digital ARKET / ARCHIVE captures research, inspiration, and past projects, and forms the collective story of who we are.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.