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men The codes of winter

A well-considered winter wardrobe is built upon a few versatile essentials that protect us from the elements and create a flexible rotation. These are the pillars of our winter collection, and the guiding principles when designing each garment. Continue reading to know what to look for if you’re thinking of investing in something new.

01 Coats

Naturally warm, wool cloth makes for our favourite material to construct a winter coat. A dense fabric like boiled wool or melton wool will also repel moisture to keep you dry in humid weather. When it comes to cut, consider a timeless straight and generous fit: layers underneath are bulkier in winter, and you don't want it to feel tight. 

In the case of jackets, the variety in our collection covers a big range of styles – from a relaxed fleece zip-up to a dressed double-faced wool blazer. We like blending the worlds of smart and casual, and the choice of jacket will leave a big impression on the overall look of your outfit.

An ARKET signature, overshirts are also a sensible choice for autumn and winter. Apart from the obvious reason – one more layer means more warmth – their versatility makes them perfect for adding depth to your rotation. The extra layer will also help make the full expression more interesting. In colder seasons you might find yourself using an overshirt as a mid-layer over a knit or thinner shirt, or perhaps over simply a T-shirt with a looser knit on top. 

Ubiquitous during the winter, and for good reason, jumpers and cardigans offer warming comfort and are easy to pair with any type of jeans, chinos or tailored trousers. In fact, most of us wear knits day after day, so you might find that your rototation should include a few different versions. Generous silhouettes are comfortable and easy to layer up, but in the end, the choice of fit is up to your style.

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archive Selected reading

FOOD

AWAY FROM THE THROWAWAY CULTURE

Understanding the links between ecosystems and human welfare quickly leads to questions on farming, cultivation and how we manage our waster resources, says professor Line Gordon, Director of the Stockholm Resilience Center.

 

 

People

THE NEED FOR A NEW NORMAL

More sustainable design shouldn’t be an indulgence, but the first and easy choice for anyone who wants to live consciously, says ARKET Head of Growth & Sustainability, Ville Klemming.

 

Material

GOTLAND WOOL: A RESCUED RESOURCE

Our new knitwear collection is made using undyed Gotland wool, a Swedish variety named after the island of Gotland in the Baltic Sea. The project supports small family-owned farms and saves premium-quality material from going to waste.

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.