privacy notice Data Transfer
The H&M Group is committed to deliver an outstanding customer experience - at all levels, at all markets. For this reason, we engage with a variety of suppliers and business partners, each having its unique business and operating model.
A call for action is required whenever the H&M Group decides to process data, or let someone else do it for us, in a country outside of the EEA. To ensure that our promises and your statutory rights are not compromised, every supplier and partner to the H&M Group undergoes a careful scrutiny of privacy and security capabilities. There is always a Data Processing Agreement in place between the responsible H&M Group company and the processor of personal data.
Some suppliers and partners process personal data in countries outside of the European Economic Area (EEA) either as data controllers or processors. In order to ensure a level of protection similar to what is guaranteed in the EEA and a lawful processing, the H&M Group relies on the European Comission's Standard Contractual Clauses for the transfer of personal data to recipients in countries outside of the EEA. And whenever appropriate, we implement additional safeguard measures, such as encryption, pseudonymisation and strict access controls.
The table below lists the most essential third-party organisations to whom H&M Group transmits or otherwise make available personal data for processing. Please note that all areas and purposes below may not be relevant for all H&M Group brands.
|AREA||PURPOSE||CATEGORY||COUNTRY OF PROCESSING|
|Purchase Online & In store||Order fulfillment||IT system & consulting services||EU, India|
|Purchase Online & In store||Parcel delivery||Postal & logistics services||EU|
|Purchase Online & In store||Payment processing||IT system & consulting services||EU|
|Purchase Online & In store||Fund transfer||Financial services||EU|
|Purchase Online & In store||Debt collection||Financial services||EU|
|Purchase Online & In store||Credit rating||Financial services||EU|
|Purchase Online & In store||Gift card||IT system & consulting services||UK|
|Purchase Online & In store||Size recommendation||IT system & consulting services||EU, US|
|H&M Account||Customer relationship management||IT system & consulting services||EU|
|H&M Membership||Customer relationship management||IT system & consulting services||EU|
|Ads & Promotions||Marketing distribution||Marketing automation services||EU, US|
|Ads & Promotions||Affiliate marketing||Marketing automation services||US|
|Ads & Promotions||Target marketing||Social media & online services||EU|
|Ads & Promotions||Customer engagement||IT system & consulting services||EU|
|Customer Service||Customer care||Call center services||EU, Philippines (UK only)|
|Customer Service||Customer communication||Electronic communication services||EU, US|
|Customer Service||Workflow management||IT systems & consulting||EU|
|Compliance with Laws||Compliance and reporting||IT systems & consulting||EU|
|Development & Improvement||Business analysis||IT systems & consulting||EU, US|
|Security & Safety||Fraud and loss prevention||IT systems & consulting||EU|
|Security & Safety||In-store closed circuit television (CCTV)||IT systems & consulting||EU|
|User Generated Content||Content management||IT systems & consulting||US|
|WiFi in Store||Access and connectivity||Electronic communication services||EU|