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ARKET presents

A New Nordic Holiday Story

by Julia Thorell
Illustrator & author

For this year’s holidays, we have invited Swedish illustrator Julia Thorell to explore the modern traditions of the season. Based on the concept of a New Nordic Holiday story, she has created a shared festive table for our family and friends.

The scene is inspired by childhood memories and imbued with the lively, sometimes chaotic energy of family gatherings. Julia Thorell lives in Stockholm and is the author of several books on coming of age, families and modern relationships, including two graphic novels and the children’s book ‘Julia’s World’, which has also been translated into Chinese.

Get in the holiday mood with Julia's illustrations that will be on display in all ARKET shop windows from 26 November

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.