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A/W 2021 Upcycled Down™

A mindful approach to design and production processes is at the heart of everything we do. Upcycling is to create something new from discarded goods – a creative and innovative solution that reduces the use of raw materials. It is a logical and necessary step towards a more responsible clothing industry, and it is one of the founding missions we took on when building our brand. 

Department Women

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Department Men

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Department Children

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The grid is an essential element of our visual identity. It represents the notion of the archive and is used to organise and display information ranging from the names of plants to fabric weights and different types of materials used in our collections. These nine squares symbolise the separate parts that together form our world, and they are also the areas where we strive to make a difference.